FOR IMMEDIATE RELEASE: Nov. 13, 2000

Contact: Brianna Black
Phone: 1.877.438.5729

FARMS.COM ADDS CROP BUSINESS CONSULTING DIVISION IN WESTERN CANADA

Farms.com, Ltd., announces that it has added a crop business consulting division in Western Canada through its acquisition of Market Maximizer Inc. (MMI). This addition to Farms.com, which is based in Calgary, Alberta, will enhance its reach to the Western Canadian producer by providing personalized planning and risk management expertise to help farmers make sound agricultural business decisions.

The experienced staff of business analysts coming to Farms.com from MMI will provide personalized agricultural management advisory services designed to help farm clients manage their farm operation planning. This personal service will be integrated with innovative Internet technology powered by Farms.com and information made available through a business alliance with Sparks Companies Inc, a world leader in agri-food information.

The Farm Business Analysts have a broad range of experience-from financial management to progressive crop management, cattle feeding, cash flow analysis, risk management, and futures and options trading and hedging. In addition to their expertise, the crop business analyst team will be armed with new services including interactive crop planning tools, cash flow forecasting models, agronomic advice, historical field management systems as well as benchmarking and marketing tools available on the Internet.

"The acquisition of MMI by Farms.com reflects our commitment to helping today's producer make sound, profitable business decisions by providing comprehensive and independent information and knowledge," said Robert Sparks, CEO of Farms.com. "By joining forces with this team of crop business consultants in Western Canada, we broaden our allegiance to better service the Western Canadian farmer."

------------------------------------------------------------------------------------------------------------------------------------------------------------

Farms.com is a leading North American provider of e-business solutions for the agricultural industry. Primarily focusing on the $240 billion North American agricultural market, Farms.com offers an independent, comprehensive information service as well as implementation tools that target the beef cattle, swine and feedstuffs marketplaces. Through the highly functional and easy to navigate e-commerce hub, Farms.com provides input suppliers, producers, processors, distributors and consumers with the ability to manage risk, transact on-line commerce and make timely and profitable decisions. Farms.com is headquartered in Memphis, Tenn.