Farms.com voted 'Best of the Web' by Forbes Magazine

Company Press Release                                                                Tuesday July 25, 2000
SOURCE: Farms.com, Ltd.

MEMPHIS-July 25, 2000-Farms.com, a leading North American provider of business-to-business (B2B) e-commerce solutions for the agriculture industry, was recently named "Best of the Web" for B2B sites by Forbes Magazine. Forbes' editors worked with industry experts to develop a list of the 200 most promising B2B web marketplaces judging each company on strategy, execution, financial staying power and overall website.

In the July 17th edition of the publication, Farms.com is listed as one of the top ten B2B sites in the agriculture industry. The article notes that "50% of farmers have Web access," and that "agriculture … includes machinery, seed, feed, sales of crops and cattle and animal health products." This marketplace has a history of inefficiency, with farmers usually resigned to selling or buying items locally, where prices may not be competitive. Farms.com addresses this inefficiency by pooling together geographically dispersed buyers and sellers onto one site. Today, producers are already using Farms.com to exchange feeder pigs, buy and sell cattle, swine, and feedstuffs with on-line auctions as well as purchasing their crop inputs and animal health products at the best possible prices.

"Farms.com has always been proud of what we have done within the agricultural sector. To be recognized by North America's leading business magazine as a leader is a tremendous compliment to our founders and our staff," said Joe Dales, Senior Vice President of Marketing.

About Forbes Inc.

Forbes Inc., is a family-owned company that publishes the biweekly business magazine, Forbes, long promoted as the "Capitalist Tool." It also publishes a handful of other magazines, including Forbes FYI, American Heritage, and American Legacy, an African-American history quarterly that's a joint venture with RJR Communications. In addition, the company operates an Internet Web site, produces business-related conferences, and publishes custom magazines and books for a variety of clients. Scottish immigrant and journalist B.C. Forbes launched Forbes in 1917.

About Farms.com Ltd.

Farms.com is a leading North American provider of business-to-business (B2B) e-commerce solutions for the agriculture industry. Farms.com focuses primarily on the $240 billion North American agriculture market. The site offers an independent, comprehensive information service and implementation tools targeting the beef cattle, swine, and feedstuffs marketplaces. Through one highly functional and easy-to-navigate e-commerce hub, Farms.com provides input suppliers, producers, processors, distributors, and consumers, with the ability to manage risk, transact commerce on-line, and make timely and profitable decisions.

Contact:
Joe Dales
(519)438.5729
joe.dales@farms.com
www.farms.com