Eco-Friendly Spirits 0 Brother’s bond Bourbon’s earth oath

Mar 22, 2024

By Farms.com

Founded by actors Paul Wesley and Ian Somerhalder, Brother’s Bond Bourbon is at the forefront of a movement to reverse climate change through regenerative agriculture. This innovative approach focuses on enhancing soil health, reducing carbon footprints, and promoting biodiversity. By implementing methods like reduced tillage, crop rotation, and maintaining water quality, the brand is actively working to sequester carbon and rejuvenate the earth.

In their commitment to environmental stewardship, Brother’s Bond Bourbon donates 1% of gross sales to initiatives that support regenerative agriculture, including a significant donation to the nonprofit Kiss The Ground. This dedication underscores their goal to not only mitigate the impacts of climate change but also to thrive as a model of sustainability within the spirits industry.

Anticipation grows as Brother’s Bond Bourbon prepares to release the world’s first regenerative bourbon. This upcoming product symbolizes their commitment to becoming a carbon-negative entity. By investing in regenerative practices and pioneering sustainable products, Brother’s Bond Bourbon hopes to inspire a ripple effect, encouraging other companies to adopt environmentally responsible practices.

Their product line, which includes a variety of bourbon and rye whiskeys, is a testament to their belief that quality and sustainability can go hand in hand, available for purchase through various channels.

Video: The FCDC and AgSmart Bring Plant Breeding to a Wider Audience

In the vast prairies of Alberta, Olds College’s Field Crop Development Centre (FCDC) stands as a beacon of innovation and research in the agricultural world. The institution has become a key player in advancing agricultural technologies and practices. The FCDC’s commitment to applied research has driven them to seek effective means of disseminating their findings and creating a positive impact on the farming community.

One such avenue that aligns with their mission is AgSmart, an event dedicated to showcasing cutting-edge agricultural technologies. The coming together of the FCDC’s annual Field Day and Ag Smart has proved to be a natural fit, fostering a synergy that benefits both parties and propels the agriculture industry forward. The FCDC Field Day took part in conjunction with AgSmart for the first time this week on Aug. 1-2 in Olds, Alta. FCDC Program Director Kofi Agblor and Olds College VP of Development Todd Ormann sat down for an interview with Marc Zienkiewicz to discuss the significance of the two events taking part together and what the future holds.

The Intersection of Research and Technology The essence of the FCDC lies in its dedication to plant breeding and new seed varieties, particularly barley and triticale. While conducting research is essential, it becomes meaningful when its benefits are shared with the wider community. This is where AgSmart steps in, providing a key venue for the FCDC to showcase their research. This union between research and technology creates a holistic and enriching experience for farmers, ranchers, and industry professionals, the pair said.

Seeds as Technology For the FCDC, the partnership with AgSmart goes beyond mere event collaboration. It is about creating an environment that bridges the gap between seeds and smart technology, Ormann said. The college believes that for technology to truly revolutionize agriculture, it must begin with a strong foundation — high-quality seeds. As the saying goes, “it all starts with a seed.” To demonstrate this critical aspect, the collaboration aims to showcase the seed value chain as an integral part of the smartphone.

The Birth of a Powerful Alliance The idea of joining forces emerged when staff realized the potential synergy between AgSmart and the FCDC Field Day. With just a few days separating the two events, a proposal was put forward to merge them. The marketing and communications teams from both sides worked seamlessly to ensure the essence of both events remained intact, creating a powerful alliance that leverages the strengths of each, Agblor said.

Driving Advancements in Breeding For Agblor, the partnership with AgSmart has tremendous potential to drive advancements in breeding and other technology. With technologies like drones and imaging becoming integral to phenotyping, breeding is no longer confined to vast fields to assess thousands of plants manually. Instead, it benefits from the data-rich insights brought about by smart technologies. These advancements make breeding more efficient, precise, and instrumental in shaping the future of agriculture.

Overcoming Challenges Together While the partnership between Olds College and Ag Smart has been a resounding success, there are challenges on the horizon. Securing stable funding for long-term breeding initiatives is crucial to sustain progress. The college is committed to navigating these challenges and investing in agriculture’s future sustainably, Agblor said.

Eco-Friendly Spirits 0 Brother’s bond Bourbon’s earth oath

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Video: The FCDC and AgSmart Bring Plant Breeding to a Wider Audience

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