ARA Applauds Announcement on Ag's Role in Sustainable Biofuels

May 01, 2024

The Agricultural Retailers Association (ARA) President & CEO Daren Coppock released the following statement applauding the Biden Administration's announcement updating the Greenhouse gases, Regulated Emissions, and Energy use in Technology (GREET) model and including regenerative agricultural practices in the sustainable aviation fuel emissions calculation:

“ARA is pleased to hear the announcement from the Biden Administration firmly establishing a role for agriculture in the future of sustainable fuels. Updates to the GREET model and the inclusion of agricultural crops and practices in the equation to qualify for 40(b) tax credits in 2023 and 2024 opens an important door for America’s farmers.

"As the Administration works to develop criteria for the 45(z) credits that will start in 2025, we look forward to more crops and more practices being included in the mix. Agriculture has much to offer, and we’re pleased to see those attributes recognized.

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Video: How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Meat is having a moment, and ground pork is perfectly positioned to help you capture new category growth.

In this business intelligence deep-dive, National Pork Board experts Bailey Morrell and Rick Smith break down the latest consumer behaviors, retail trends, and an $80 million incremental retail opportunity in ground pork.

Watch to learn how expanding your ground pork offerings, utilizing proper fat-lean ratio labeling, and building a dedicated "grinds set" can attract Gen Z and Millennial shoppers while driving "center of the plate" profitability.

we cover:

• Insights from the 2026 Power of Meat presentation.

• Why ground pork is the "gateway meat" for younger, high-value shoppers.

• How adding just two new ground pork SKUs can drive incremental sales.

• Actionable merchandising strategies, including the right fat-lean ratios for specific recipes.