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Utah Farm Bureau Gearing Up for May, Mental Health Awareness Month

Studies show that farmer suicide rates are several times higher than the national average. Jessica Cabrera, managing director of member engagement with the American Farm Bureau Federation, says mental health among farmers and ranchers is an important topic.

"There are just so many unpredictable experiences in farming, experiences such as natural disasters, lots of financial uncertainty, fluctuating markets, labor shortages, trade disruptions. There's so many factors that contribute to extreme stress for farmers and ranchers," Cabrera said. "And they also often live in a very isolated setting, which can compound the issue. I think it's really important to break the stigma around mental health challenges."

If you or someone you know is struggling, the Farm State of Mind website has many resources to help.

"You'll find a national resource directory that is searchable. You'll find helpful tips like how to help someone in emotional pain or how to start a conversation with someone. We have videos, including video and radio public service announcements," Cabrera said. "We have a peer-to-peer support community resource called Togetherall. That resource offers a space for farm family members ages 16 and older a way to express themselves anonymously and to receive and give peer support."

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How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Video: How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Meat is having a moment, and ground pork is perfectly positioned to help you capture new category growth.

In this business intelligence deep-dive, National Pork Board experts Bailey Morrell and Rick Smith break down the latest consumer behaviors, retail trends, and an $80 million incremental retail opportunity in ground pork.

Watch to learn how expanding your ground pork offerings, utilizing proper fat-lean ratio labeling, and building a dedicated "grinds set" can attract Gen Z and Millennial shoppers while driving "center of the plate" profitability.

we cover:

• Insights from the 2026 Power of Meat presentation.

• Why ground pork is the "gateway meat" for younger, high-value shoppers.

• How adding just two new ground pork SKUs can drive incremental sales.

• Actionable merchandising strategies, including the right fat-lean ratios for specific recipes.