Winter 2024 SUPPORTING YOUNG WOMEN IN AGRICULTURE ADVERSITY LEADS TO INNOVATION BRIDGING THE GENERATIONAL COMMUNICATION GAP REFILL YOUR CUP AND LEAD WITH PURPOSE PAGE 5 PAGE 10 PAGE 12 PAGE 14 AWC Spotlite on Women
You have a vision We can help you achieve it If you’re a woman in the agriculture industry, we have the financing and resources to help move your business forward. Learn more at fcc.ca/WomenEntrepreneurs DREAM. GROW. THRIVE.
3 Winter 2024 | East AWC East 2024 SPONSORS ˇ Banquet Sponsor Delegate Bag Sponsor Coffee Break Sponsors Media Sponsors Opportunity Sponsors Network Sponsor Mentor Sponsors Dream Sponsors Reception Sponsor Lunch Sponsor
4 Advancing Women Conference AWC East 2024 TESTIMONIALS ˇ AWC has left me inspired, motivated and equipped to move forward in my career in Ag. My toolbox is fully stocked to overcome challenges and conflicts we face as females in a male dominated industry. Thank Iris and AWC presenters. -Kodi Cunningham, Kingsville, ON This is my second year attending AWC, it truly has helped me personally and professionally to grow as a leader and truly help me be my true authentic self-day in and day out. -Susan Simpson, Ridgetown, ON This is my first time attending this conference. I’m glad to have come, witness and be part of this marvelous adventure. I’ve learnt so much through the experiences and expertise shared. A bunch of wonderful, beautiful and inspiring women!! Keep up the great work! Thank you all, thank you AWC and thank you Iris and team! - Ginette Ngondy, Agricultrices du Quebec, Longueuil, QC
5 Winter 2024 | East Deanna Ciaccia How do you invest in the future of agriculture? You sponsor young women studying to continue to be part of the agriculture community. At the Advancing Women in Agriculture Conference held in November 2024 in Niagara Falls, the spotlight was not only on industry experts and seasoned professionals but also on the students who are already trailblazers in the field of agriculture. With the generous support of several key sponsors, 20 students from educational institutions including Dalhousie University, the University of Alberta, the University of Guelph, the University of Saskatchewan, and the University of British Columbia were able to attend the conference, transforming their experience and setting the stage for their future careers. For many of these students, attending the conference wasn’t just about gaining knowledge—it was about opening doors to new possibilities and building confidence. “As a student that started in environmental engineering and is now focused on agricultural soil science, it was a great opportunity to network with inspiring women, farmers, and industry professionals,” said Camila Cardoso, a PhD student from the University of Alberta. “The AWC conference had a warm environment that helped me believe in myself and realize how many career paths are out there in agriculture.” These students had the chance to connect with professionals from across the agriculture and food industries, gaining invaluable insights that will help shape their careers. Networking opportunities alone made a lasting impact. Krishani Sinhalage, a student from the University of Guelph, shared: “Attending the Advancing Women in Agriculture Conference was an empowering experience. It provided invaluable insights from industry leaders, practical strategies for growth, and meaningful networking opportunities. The event reinforced the importance of collaboration and inspired me to continue contributing to agriculture with confidence and purpose.” A defining feature of the conference was the sense of community it fostered. Through the student sponsorship program, these young women had the opportunity to attend speaker sessions and workshops, participate in networking events, and enjoy a student-sponsored lunch on the final day. Throughout these experiences, they connected with their sponsors to gain insights about the industry, explore potential opportunities, and refine their personal brand with women engaged in various facets of agriculture. The chance to mingle with established leaders in the field provided them For many of these students, attending the conference wasn’t just about gaining knowledge—it was about opening doors to new possibilities and building confidence. SUPPORTING YOUNG WOMEN IN AGRICULTURE FOSTERING GROWTH, LEADERSHIP, AND OPPORTUNITY IN AGRICULTURE
6 Advancing Women Conference AWC East 2024 SPONSORS ˇ Student Sponsors with stories and advice that shaped their perspectives and broadened their horizons. “Attending the conference was a great and incredible honor to me. It gave me strength, motivation, and confidence. I connected with other women who have similar fears, dreams, and experiences,” shared Mylene Corzo Lopez, a Ph.D. student in Plant Agriculture at the University of Guelph. “I am so grateful for my sponsor, Stokes Seeds, for making it possible for me to attend. It was truly an invaluable experience.” “These sponsorships were much more than just financial assistance—they represented a direct investment in the next generation of women in agriculture,” says conference founder Iris Meck. “Sponsoring students not only empowers them to take part in life-changing experiences but also enriches the organizations involved.” The impact of the conference was also felt through the workshops and sessions that offered students new skills and approaches for their careers. Workshops like “Career Success Kit” by Katie Hunter and “Stocking Your Mental Health Toolbox” with Rebecca Posthumus and Erica Sayles resonated with students, offering practical strategies for growth and well-being. “The workshops gave me ideas on how to pitch myself in interviews and use LinkedIn to connect with more people. I learned how to get out of my comfort zone and make valuable connections,” said Oneli Mapalagama from the University of Saskatchewan. “As an introvert, this was a huge personal growth moment for me.” Students also benefited from sessions like “Break the Cycle: How to Create Meaningful Relationships” by Lauren Van Ewyk and the Leader Panel discussion with Kendra Wack, Kimberly Runge, Jennifer Angus-Waldron, and Robin Angell. These sessions provided a roadmap for navigating the challenges of the industry and emphasized the power of building relationships and creating a strong support network. The sponsorship program not only brought students together with mentors and professionals but also allowed them to see the many different career pathways in agriculture. As Charlee Fox, a student from the University of Saskatchewan, expressed, “I grew up in agriculture, but it was always centered around the men in my life. It’s inspiring to see so many powerful women in this industry, and this conference has opened my eyes to the many paths I can take.” The Advancing Women in Agriculture Conference served as a powerful reminder of why supporting students in agriculture is so important. “As these young women return to their studies and begin their careers, they carry with them the inspiration, knowledge, and connections they gained during this transformative weekend,” continues Iris. “Thanks to the generous sponsors, these students are now better equipped to face the challenges of the agricultural industry and lead with confidence and purpose.” Looking ahead, the Advancing Women in Agriculture Conference will continue to be a space where women in agriculture—whether industry professionals or aspiring trailblazers—can thrive.
7 Winter 2024 | East Denise Faguy Female farm operators play an increasingly vital role in shaping the future of Canadian agriculture. From adopting cutting-edge technology to leading sustainable farming practices, their contributions are helping redefine the landscape of the industry. A recent report from Statistics Canada highlights significant growth in the number of female farm operators across the country. According to the 2021 Census of Agriculture, the number of women working as farm operators increased by 2.3% from 2016 to 2021, reaching 79,795 female operators—up from 77,970 in 2016. This marks the first increase in female farm operators since 1991, when the Census began collecting data on multiple farm operators. In contrast, the number of male farm operators dropped by 5.8% during the same period, underscoring a growing trend of women taking on leadership roles in agriculture. As female participation grows, they are increasingly leading operations that emphasize direct sales and organic products. In 2020, 37.2% of farm operators working on farms with direct sales were women, up from 35.6% in 2015. Similarly, the number of female operators on farms reporting organic products increased by 30.4% between 2016 and 2021. Female farm operators are also at the forefront of sustainable farming. In 2021, more than 10,300 women were involved in renewable energy production on farms—more than double the number from the previous census. Furthermore, female participation in high-tech farming practices, such as robotic milkers and auto-steer technology, has seen remarkable increases. The number of women working on farms with robotic milkers rose to 25.7% in 2020, up from 24% in 2015. The use of automated guidance systems and GIS mapping also saw notable increases, with female participation rising by 45% and 72.3%, respectively. This trend of women adopting innovative technology is particularly strong in provinces like Ontario, which saw the highest increases in the number of female operators using auto-steer and GIS mapping. Saskatchewan and Alberta also experienced significant growth in this area. Despite these gains, the overall number of younger and middle-aged female farm operators has decreased over the past five years. Female operators under 35 saw a decrease of 9.5%, while those aged 35 to 54 decreased by 15.8%. Similar trends were observed in male farm operators, indicating a broader shift within the industry. Geographically, Ontario remains home to the largest number of female farm operators, accounting for 26.2% of the national total in 2021. Alberta follows closely behind with 23.2%, while provinces like British Columbia and Prince Edward Island show varying levels of female representation. In British Columbia, women make up nearly 40% of farm operators, with a large concentration working on other crops farms, while Prince Edward Island has the lowest proportion at 20%. In terms of farm types, female farm operators are most represented in sheep and goat farming, where they make up 41.1% of the operators. Conversely, they are least represented in oilseed and grain farming, with only 25.6% of operators being women. The growth of female participation in Canadian agriculture reflects broader changes within the industry, driven by technology, sustainability, and a shift towards more diverse and inclusive leadership. As more women continue to take on leadership roles, the future of Canadian agriculture is undoubtedly in good hands. WOMEN DRIVING CHANGE IN CANADA’S AGRICULTURE SECTOR
8 Advancing Women Conference Elevating the discussion on agriculture AWC EAST 2024 ˇ More than 200 women gathered in Niagara Falls to attend the Advancing Women in Agriculture Conference in November. Producers, agri-business entrepreneurs, association representatives, government representatives, and students – women who are passion about agriculture and food – gathered to celebrate and support one another. They shared their journeys and struggles as well as their innovations and successes with a group of like-minded women who shared tips with one another on how to continue to succeed and add value to the agriculture industry. Lauren Van Ewyk providing tips on how to create meaningful relationships. Oneli Mapalagama enjoying conversations with fellow students. Lisa Linton chatting with fellow attendees at lunch.
9 Winter 2024 | East Dominique Mastronardi at her workshop. Iris Meck welcoming the students. Yvonne Jones and Sara Kendall savouring lunch. MC Dianne Finstad keeping attendees on track. Amy Virdee chatting during break. AgCareers.com’s Kathryn Doan speaking with students at the reception. Dianne Finstad moderates the farmer panel with Julie Wynette, Amy VanderHeide, Sharon Wright, and Keisha Rose.
10 Advancing Women Conference Denise Faguy When no one else believed in her, she believed in herself. Le Luong spent 30 days in a boat as a child when she left Vietnam to come to Canada. When her bio-organic fertilizer which was intended for corn and soybeans wasn’t gaining momentum, she saw and opportunity to pivot to wineries, and she hasn’t looked back. Le is the co-founder and CEO of Nurture Growth Biofertilizer Inc., Mississauga, ON. The company is an ag disrupter. It upcycles food waste by adding food microbes to use as a fertilizer for high end value crops. The fertilizer also stimulates the native microbial population in the soil to improve nutrient availability. Nurture Growth Biofertilizer has garnered accolades such as the MBOT Environment Sustainability Award and the OSEA Green Energy Doors Open Award. Le did not grow up on a farm, but when she drove a tractor for the first time at the age of 12, she says she knew she was hooked. Le is a dynamic and accomplished business professional with a diverse background in strategic planning, marketing, sales, and business management. This dynamic entrepreneur has consistently demonstrated a track record of success throughout her career, excelling in various leadership roles. One of the most insightful comments Le made during her presentation is for female entrepreneurs to “work ON their business” as opposed to “working IN the business” At the Advancing Women in Agriculture Conference in Niagara Falls, Lee shared ten tips for women entrepreneurs in the agriculture industry (or any industry). 1. Believe in yourself. 2. Set goals and review them regularly. 3. Get social (on social media) and be your own cheerleader. 4. Join Networking and Support Groups – “Leaders need to take time to work on their business”. Net worth is your net work. 5. Join Accelerator programs – Le advises not to underestimate the value of accelerator programs. 6. Ask for help – Le acknowledges that asking for help is difficult because it makes you vulnerable, but she says it can be the key to success. 7. Negotiate for what is rightfully yours and make it happen. 8. Accept imperfections – “Don’t let perfection be the enemy of good,” says Le. She also adds, “pick your battles carefully.” 9. Support women and other entrepreneurs. As Le says, “a rising tide lifts all boats.” 10. Celebrate small victories. One of the interesting anecdotes Le shared when she talked about asking for help was that, at one point, she was having trouble getting permits renewed for the United States, which represented 33% of her revenue. Then, at a networking event, she met the Vice Consul of the Canadian Embassy. He said the standard, “If there is anything I can do to help just let me know.” Le explains that she sent the vice consul an email detailing the issue she was having. To his credit, he responded within one hour of receiving the email and ensured that she was introduced to the right people to get the issue resolved. Believe in yourself, most people would be too intimidated to ask for help. Le says female entrepreneurs need to “work ON their business” as opposed to “working IN the business”. ADVERSITY LEADS TO INNOVATION
11 Winter 2024 | East Female Entrepreneurs in Agri-Food Development is dedicated to advancing entrepreneurs in the dynamic agri-food sector. FEAD is a National non-profit representing members across Canada. “It was the push that I needed and the connection with people that pushed me to start the business and to have a little less fear. Having people check in with how I'm doing has me feeling supported throughout.” Dalia Kohen, Wild Folk Beverages Find us on social media: @feadCanada Sign up for a FREE FEAD Membership! Scan me to sign up! AMARASTUDIOS.COM 416.686.6595 imagemakers collaborators storytellers STILLS + VIDEO PRODUCTION
12 Advancing Women Conference BRIDGING THE GENERATIONAL COMMUNICATION GAP EFFECTIVE CROSS-GENERATIONAL COMMUNICATION Deanna Ciaccia In a world where workplace dynamics and social interactions are more diverse than ever, understanding how to communicate across generational lines is essential. During the Advancing Women in Ag Conference, held November 17-19 in Niagara, Kristin Pronschinske, Business Consultant, NuVue Consulting, captivated attendees with her unique presentation on “Generational Communications.” Understanding communications preferences can lead to better teamwork and harmony in today’s any work environment that encompasses a diverse multi-genreational workforce. The session offered valuable insights for people of all ages and career stages, from students just beginning their journey to well-established professionals. Kristin’s extensive education and experience in communication and leadership equipped her with a rich and well-rounded perspective. Her expertise provided attendees with practical tools for navigating generational communication gaps, whether on the job, in the community, or within personal relationships. Kristin began by exploring the social, cultural, and technological influences that have shaped communication styles over time. She began by talking about the Baby Boomers whom she divided into two subgroups. The Silent Generation (1928-1945), who grew up during the Great Depression and WWII, tends to favor face-to-face conversations and direct, formal communication. Baby Boomers (19461964), raised during the post-war economic boom and social change, still appreciate handwritten notes or phone calls. Generation X (1965-1980), shaped by economic shifts and the rise of technology, often opts for emails and more structured communication. Millennials/Gen Y (1981-1996), with their tech-centric upbringing, are comfortable with digital communication, favoring texts and instant messaging. Gen Z (1997-2012), also known as “Zoomers” or “iGen” embrace quick, visual interactions through platforms like Snapchat and TikTok. Generation Alpha (2013-2025), the youngest group, is already immersed in a world dominated by technology and AI. They are expected to have an even greater comfort with digital communication, using voice-activated assistants and smart devices, making them the most tech-savvy and adaptable generation yet. A standout moment was when Kristin shared an anecdote about mental health: “Someone once told me, pointing to their head, ‘Kristin, that mental health stuff is all up here,’” she said, laughing. This remark showcased the different ways generations view mental health, from older groups’ emphasis on self-reliance to the more open and supportive attitudes of younger generations. Kristin also examined how these communication preferences play out in everyday life. Baby Boomers may prefer in-person meetings, while Gen X often leans toward emails. Millennials are known for their comfort with texts and group chats, while Gen Z favors real-time engagement through social apps. Generation Alpha’s emerging communication habits include using voice commands and integrated smart technology. Kristin’s own habit of responding to calls with texts struck a chord with attendees who recognized themselves in her experience. Her presentation was interactive, encouraging attendees to practice generational communication techniques during the networking break. “Someone once told me, pointing to their head, ‘Kristin, that mental health stuff is all up here,’” she said, laughing — which showcased the different ways generations view mental health, from older groups’ emphasis on self-reliance to the more open and supportive attitudes of younger generations.
13 Winter 2024 | East This hands-on approach emphasized adapting to others’ styles, whether through calls, face-to-face meetings, or texts, to foster better connections. When introducing oneself to new people, Kristin suggested we should ask them for their preferred method of communicating with them. Kristin’s session highlighted the importance of generational insights in professional settings, especially in industries like agriculture and food. Whether working on a farm, collaborating in an office, or coordinating community efforts, different roles often come with different communication styles. Understanding these preferences can lead to better teamwork and collaboration, crucial for efficiency and harmony in any work environment. Feedback from attendees was overwhelmingly positive. Sheila Powell, one participant, shared, “The power of personality and your ability to connect and uplift others is a gift we’ll cherish long after this event. Learning to bridge the gap for effective communication was so eye-opening and will be beneficial moving forward.” Kristin’s underscored the importance of understanding generational communication for both personal and professional success. Her presentation gave attendees practical tools to enhance interactions in any field. One participant noted, “Learning about generations in such an insightful way was a highlight of the conference.” As the event wrapped up, one thing was clear —mastering generational communication is key to fostering a future of collaboration and respect. PHOTOS/COVER PHOTOS: Amara Studios Publisher Iris Meck 888-248-4893 x 279 MANAGING EDITOR Denise Faguy 888-248-4893 x 293 CONTRIBUTORS Deanna Ciaccia Denise Faguy 888-248-4893 888-248-4893 x 293 DESIGN Tanya Myers ADVERTISING SALES Iris Meck Kathry Doan, AgCareers.com 888-248-4893 x 279 800.929.8975 ext.5191 Farms.com Canada Inc. All rights reserved. Reproduction of any article, photograph or artwork without written permission of the publisher is strictly forbidden. Acceptance of advertising does not constitute endorsement of the advertiser, it products or services, nor does Farms.com make any claims or guarantees as to the accuracy or validity of advertiser claims. The publisher shall have no liability for the unintentiaonal omission of any scheduled advertising. AWC Spotlite on Women
14 Advancing Women Conference REFILL YOUR CUP AND LEAD WITH PURPOSE PRACTICAL STRATEGIES TO COMBAT BURNOUT AND BOOST WELL-BEING Deanna Ciaccia A core theme of the Advancing Women in Ag East Conference was the importance of self-care, resilience, and overcoming burnout—issues many women in agriculture face as they balance demanding careers and personal responsibilities. A central figure in the conversation on mental health and well-being was Beverly Beuermann-King, Workplace Culture and Resiliency Expert, R ‘n’ B Consulting Corp., whose two engaging workshops offered practical tools to manage stress and build resilience. Her workshop, “7 Ways to Beat Burnout: Without Quitting Your Job,” addressed the overwhelming pressures many women in agriculture face, where personal, family, and professional responsibilities often collide. Beverly’s key message was clear: burnout is a real threat, but it’s possible to prevent and recover from it without stepping away from your career. She reminded attendees that “it’s okay to not always perform at 100% in all areas of life.” This simple statement empowered many to focus on self-care without guilt, acknowledging that leadership starts with self-awareness and personal well-being. By taking care of oneself, women can show up fully for others. In her plenary presentation, “Harness Your Energy: Build Your Resilience,” Beverly offered strategies for managing energy and staying engaged even during stressful times. Women in agriculture, juggling multiple roles, found these strategies essential for fostering long-term resilience. Beverly emphasized small, everyday practices that make a big impact, including time management, stress reduction techniques, and prioritizing personal care. She encouraged attendees to manage their time effectively by using tools like pie charts to allocate hours for work, rest, hobbies, family, and self-care, highlighting that we all have only 168 hours in a week. Throughout both workshops, Beverly stressed the importance of “putting your own oxygen mask on first”—a powerful metaphor for the need to care for yourself before you can care for others. She also introduced the concept of the “monkey mind,” describing the overwhelming thoughts and stress that many women experience in high-pressure environments. Practical tools like deep breathing exercises, such as box breathing, were shared to help calm the mind and restore mental clarity. The final takeaway from Beverly’s plenary presentation was her emphasis on “living with purpose.” She explained that resilience isn’t just about optimism, but about intentional actions toward self-care and mindfulness. The sessions inspired participants to adopt a self-compassion mindset, to set healthy boundaries, and to focus on what they can control (versus recognizing what they cannot control). By focusing on self-care, resilience, and mental health, attendees left Beverly’s presentations with a renewed sense of direction and purpose. As one attendee reflected, “This conference made me realize how important it is to take breaks, set boundaries, and focus on self-care so I can be more effective in all aspects of my life.” Ultimately, the conference reinforced that self-care and mental health are crucial to both personal and professional success. For women in agriculture, where the pressures can be intense, prioritizing one’s health is not just a luxury, but a necessity. The tools shared at the conference empower attendees to navigate the challenges of their careers while maintaining balance and well-being. When women care for themselves, they can show up as their best selves—not just for their families and teams, but for the communities they serve. The Advancing Women in Ag East Conference reminded everyone who attended that by filling our own cups, we can better support those around us and lead with purpose and resilience. “By filling our own cups, we can better support those around us and lead with purpose and resilience.”
Learn more at greenwayanimalnutrition.com Join our innovative team and shape the future together! Empower your potential. ® The TD logo and other trade-marks are the property of The Toronto-Dominion Bank. M05338 (0120) Martyna Spichtig Vice President, Agriculture Services British Columbia & Alberta 403-470-0201 martyna.spichtig@td.com Lynda Campbell Agriculture Services District Manager Central Alberta 403-615-4053 lynda.campbell@td.com Meet our Agriculture Services Team We know that farming is more than a business – it’s a way of life. We are committed to serving Canada’s farm communities by providing flexible financial solutions that let you get on with the business of farming. We’ll take the time necessary to understand your unique needs. Together we can meet today’s challenges and anticipate tomorrow’s opportunities.
Hear expert speakers that will motivate and inspire, and network with women passionate about ag. § Learn new skills to help you excel § Manage your well-being and build resiliency § Nurture and grow your passions § Meet, network and support other women Stay informed. Be inspired. Get growing. Listen, learn, network and grow! Call Iris Meck for details: (403) 686-8407 • AdvancingWomenConference.ca/2025west If you are a woman in farm operations, an entrepreneur in ag and food, a student, or working in agri-business, join us at AWC! AWC WEST 2025 March 16, 17 & 18, 2025 at the Hyatt Regency Calgary, AB SAVE THE DATE!
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