23 us to automate even more activities for the farmer through Trimble’s automated steering system and enables farmers to connect with all of their data via Trimble’s farm management software. This combination provides a full suite of advanced technologies for farmers everywhere regardless of brand,” says Eric Hansotia, AGCO President, Chairman, and CEO. “With our combined solutions, we further expand our mixed-fleet offerings throughout the entire crop cycle and are able to put technology on more than 10,000 different models from almost any OEM. This JV announcement, combined with our existing Precision Planting business, reinforces our commitment to brand-agnostic retrofit solutions and will help position AGCO as the hub of mixed-fleet solutions.” The deal has not yet been officially ratified—there are more than a few “i’s” to dot and “t’s” to cross when two global companies are involved. According to Dave Britton, the Vice President, Product Management, with Trimble Ag, the deal is not expected to be finalized until 2024. Britton told Precision Ag Digest in a recent interview that the joint venture will be mutually beneficial for AGCO and Trimble Ag—though no decision was made as of the time of this publication regarding future branding. What the two companies do know, said Britton, is that precision ag technologies are going to continue to be critical for agriculture around the world, which is why AGCO is willing to play the long game here. “Many farmers want mixed-fleet solutions,” noted Britton. “Most don’t have just a single company brand for all their ag needs; even if they do have a favorite, we can work across manufacturers.” “This joint venture between Trimble and AGCO will provide farmers with the best mixed-fleet smart farming and autonomous solutions that will allow them to make the right decisions for their particular farm.” | pag “WITH OUR COMBINED SOLUTIONS, WE FURTHER EXPAND OUR MIXED-FLEET OFFERINGS THROUGHOUT THE ENTIRE CROP CYCLE AND ARE ABLE TO PUT TECHNOLOGY ON MORE THAN 10,000 DIFFERENT MODELS FROM ALMOST ANY OEM.” PHOTO: MP Studio – stock.adobe.com
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