Despite being present in markets all over the planet, CNH Industrial has plans to take things outta this world thanks to its partnership with Intelsat. CNH is known for its agricultural and construction technologies, specifically through its well-respected Case IH and New Holland brands. As of 2019, the company had over 63,000 people in 67 manufacturing plants and 56 research and development centers, operating across 180 countries. And CNH wants more. As part of its strategy to bring more offboard tools to its customers, the company recognizes that the availability of connectivity to highspeed broadband services has been a limiting factor in its ability to grow its business. Although telecommunications companies are making progress in providing better high-speed internet service to customers, rural businesses are not seeing the benefits. To counter that, CNH’s Bring Your Own Connectivity (BYOC) feature allows for customer crop producers to tether to an internet connectivity device—such as a satellite, cellular, or Wi-Fi—on a farm vehicle to create and maintain a high-quality internet connection from anywhere. Enter Intelsat. For over 60 years, Intelsat has been a global satellite communications (SATCOM) leader and pioneer. With decades of learning behind them, they have been using rugged technologies that have been tested to withstand the rigors of the military, airlines, and more. And, according to Chris Dempsey, the Director of Product Management and Product Marketing for CNH, the technology is now ready to withstand the extremes of the farming environment, including high levels of shock and vibration. “CNH is leveraging Intelsat’s existing satellite network,” noted Dempsey. “Users will have the flexibility to add an Intelsat terminal to their existing machines to connect to their network.” CNH customers will be able to purchase and service Intelsat terminals from their local dealerships. Any updates to the ag technology are made by CNH but are transmitted by Intelsat’s SATCOM system seamlessly through the atmosphere. Although the satellite system will start by serving customers in Brazil in the latter half of 2024, CNH said that it will expand to other countries and regions at later dates. Already in space, Intelsat’s satellite system uses both geosynchronous and low-Earth orbiting paths to provide those with an Intelsat terminal on their farm vehicle with a stronger broadband connection. 16 MAKING CONNECTIONS CNH ensures ag customers get high-speed broadband ANDREW JOSEPH FARMS.COM
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