Precision technology that multiplies the impact it creates for farmers through seamless, intelligent, and farmer-centric technologies. That’s the idea behind AGCO’s newest venture, PTx. “We believe there’s an opportunity for us to really drive the innovations and make sure we’re on the leading edge of innovations, and not just do that for technology that can be installed at a factory or that could be an order code on a tractor or combine,” Seth Crawford, senior vice president and general manager of precision ag and digital with AGCO, told the Farms.com Precision Ag Digital Digest. “We want to make the technology available for the existing equipment out there. Because the reality is not every farmer wants to buy new equipment to get new technology.” PTx is made up of multiple components. There’s PTx Trimble, which includes Trimble Ag, JCA Technologies, Muller Elektronik and Bilberry. And each of those companies brings a specific benefit to the larger picture. “Trimble brings their portfolio of guidance and data management solutions, as well as water management and active implement guidance,” Crawford said. “From a spraying standpoint, WeedSeeker is also part of that portfolio.” Bilberry’s contributions are centered around targeted spraying and artificial intelligence capabilities. Its system scans, detects and sprays weeds in real time. This can help farmers reduce herbicide use by more than 80 percent, Bilberry’s website says. The Farms.com Precision Ag Digital Digest dove into the Bilberry system in the Spring 2024 issue. JCA Technologies specializes in the design of electronic systems and software development to support autonomy. The company is helping AGCO reach its goal of a fully autonomous crop cycle by 2030, Crawford said. And Muller Elektronik develops and produces electronic solutions for the ag sector. “They’re a leader in the ISO standard developments to allow interoperability between implements and machines,” Crawford said. “They bring engineering, OEM and design capabilities.” The other piece of PTx is Precision Planting, which develops products to improve planting, liquid application and harvest operations. 20 AGCO LAUNCHES PTx This new venture brings together multiple players to support farmers with precision ag capabilities DIEGO FLAMMINI FARMS.COM PHOTOS: scharfsinn86 – stock.adobe.com, zhaojiankang/iStock/Getty Images Plus
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