Armed with an agronomic app to take the guesswork away in the fields, Intelinair, Inc., and GROWMARK, Inc. have partnered up. Within the agricultural community, GROWMARK is well-known and respected as a cooperative serving close to 400,000 customers across North America, providing agronomy, energy, facility engineering and construction, and logistics products and services, as well as grain marketing and risk management services. The business is headquartered in Bloomington, Illinois, and has been a leader in agricultural and energy product supply for nearly 100 years. It owns the FS brand, first establishing it in 1955, and is used by individual cooperative companies across the US and Ontario, Canada, who are GROWMARK members, representing a standard of excellence for agricultural and energy-related products. Always looking to improve the way it serves its customers, GROWMARK recently partnered with Intelinair, a company that provides whole-field insights all season long to farmers and ag retailers through its easy-to-use interactive platform, AGMRI. It is via its AGMRI Insights and AGMRI Analyze that Intelinair uses its data analytics to track every acre and every factor for data-driven in-season and post-season decision-making and identify sustainability opportunities. What does “every factor” mean? Intelinair examines such data as: emergence and population impacts; nutrient utilization; hybrid and variety performance; and even weather impact. Brendan Bachman, Director of FS Agronomy for GROWMARK, told Farms.com Precision Ag Digital Digest that “our partnership with Intelinair has allowed MyFS Agronomy to provide additional functionality for farmers while creating synergies with MyFS Solution Center for an enhanced digital experience, and we felt Intelinair’s crop intelligence platform was the best tool to help us continue to lead in the digital agronomy space. Some of the features of the Intelinair crop intelligence platform are: • Enables customers to quantify agronomic opportunities impacting business decisions through data analytics; • Provides data-driven agronomic insights to implement solutions for diagnosing problems in the field; • Utilizes field data to assist with making growing decisions; • Allows users to closely monitor news, weather, and markets; • Equips FS crop advisors to have impactful discussions with their farmer customers based on a wide range of agronomic data. Bachman explained that it is always on the lookout for ways to improve its ability to help its customer base, especially by harnessing technology and data and placing them in the hands of its crop specialists and their farm business customers. With this technology, GROWMARK knows that the users will be able to make insightful and impactful decisions for every field on their farms. Although every farm is still at the hands of Mother Nature, Bachman said that its technologies will provide solutions to maximize the potential of individual fields. 08 SOIL MATES
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