The partnership between GROWMARK and Intelinair may be newly set, but the two have worked successfully together since 2018, as GROWMARK vetted the remote sensing and analytics space. “It was through these actions,” recalled Bachman, “that the digital strategy and development agreements for MyFS Agronomy were formalized in late 2022.” As for why Intelinair, Bachman said that its partner brings the best-in-class in-season analytics, user interface, and pace of development to help the two main companies gain a competitive advantage in the ever-evolving digital marketplace. “This, combined with our MyFS Agronomy vision and integration partners, will allow for further agile development as market opportunities shift,” noted Bachman. The partnership serves GROWMARK’s FS Agronomy customers across its geographic footprint and noted that the 2024 adoption and implementation were focused on the US Midwest and the Canadian province of Ontario, with further expansion expected in the 2025 crop season. We asked Bachman just what MyFS means and were told that “My” represents the focus on the individual farmer and that “FS” links the application for the farmgate “and signifies the value of local FS-trusted business professionals working directly with the farmers to drive enhanced outcomes with digital agronomy.” Bachman continued: “There are many features with MyFS Agronomy with a focus on connecting data, enhancing communications, and providing deep analytics to bring insight beyond intuition.” These base components utilize machine learning (ML), artificial intelligence (AI), and large language models (LLM) to deploy outcomes. Bachman stressed that “this tool is not meant to replace the human recommendation, but to enhance it through datadriven insights and information not previously available in the decision-making process.” He said that the platform will show full-season analytics, such as in-season monitoring, as well as agronomic insights for the current crop year, including emergence, weeds, crop health (disease, nutrient deficiency, and underperforming areas), yield forecast, and variable dry down. Post-season insights will also be available. Bachman explained that multiple types of data used by the platform come from different sources. “Leveraging a host of integrations from machine data, organizational hierarchies, and third-party partners allows farmers to bring data to one place in an intuitive application,” Bachman mentioned. “Depending upon the individual farmer and FS retailer connections, additional value is generated through analytics and visualization,” he summed up. “These analytics and data sets are visible across key stakeholders in the farmer operation to drive two-way transparency and deeper understanding of agronomy opportunities to enhance yield and ROI. | pag 09 Partnership provides farmers with real-time, accurate digital agronomy ANDREW JOSEPH FARMS.COM “LEVERAGING A HOST OF INTEGRATIONS FROM MACHINE DATA, ORGANIZATIONAL HIERARCHIES, AND THIRD-PARTY PARTNERS ALLOWS FARMERS TO BRING DATA TO ONE PLACE IN AN INTUITIVE APPLICATION.” PHOTO: scharfsinn86 – stock.adobe.com
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