AUGUST 5, 1920 | THE FARMERS ADVOCATE AND HOME MAGAZINE
This advertisement was originally published in 1920 for Carhartt Overalls, a U.S. based work-clothing manufacturer. The brand, originally created for railroad workers, is here seen being promoted to Canadian farmers. From 1910 until the Great Depression Carhartt manufactured for the Canadian market in Toronto, Vancouver and Walkerville. Carrhart’s advertised image featured a focus on quality and honesty in manufacturing; each pair of overalls contained a “Union Made” tag. The implication, as restated in the ad above, suggested all alternative brands were either inferior in quality or dishonest in their payment practices. Carrhart’s promoted image may have paid off. The company is still around today, owned by founder Hamilton Carrhart’s descendants, a family estimated by Forbes to be worth over a billion dollars.