This advertisement appeared in the June 8, 1940 issue of the Canadian Countryman. It shows the contrasting images of two women, one representing a 1904 housewife with her stern look and Edwardian fashion, and the other representing her 1940 counterpart with a smile and much more modern sense of style. The advertisement showcases a number of appliances that are now commonplace in most North American households.
Ironically, most of these appliances were in fact invented prior to 1904. However, it was not until the post-war economic boom that household appliances became widely adopted by most segments of society.