For the Farmers is a limited edition of Busch Light beer available in the US Midwest thanks to a partnership between John Deere and Anheuser-Busch.
By Andrew Joseph, Farms.com; Image via Anheuser-Busch
Just don’t call it a Case.
That’s the witty messaging from John Deere via Twitter, as it revealed its partnership with beer producer Anheuser-Busch.
The iconic ag vehicle manufacturer has partnered with Anheuser-Busch to offer a limited-edition Busch Light beer with nifty John Deere iconography on the cans and paperboard packaging to raise awareness of the needs of American farmers through the Farm Rescue organization.
Farm Rescue provides aid to farmers and ranchers who have experienced a major illness, injury, or natural disaster by providing equipment and volunteer workforce to plant, hay or harvest their crop, or provide livestock feeding assistance for ranchers. It helps ranch and farm families in North Dakota, South Dakota, Minnesota, Montana, Iowa, Nebraska, and Kansas.
For every John Deere-themed 24- or 30-pack of For the Farmers beer sold, US$1 will be donated to Farm Rescue, up to a maximum of $200,000. Yup… that’s $100,000 from Anheuser-Busch and to be matched by John Deere.
The campaign runs between May 16-July 3, 2022, across the US Midwest.
Bill Gross, the founder and President of Farm Rescue stated: “Farm Rescue is honored to be the beneficiary of this incredible joint effort between Busch Light and John Deere.
“Both companies have been incredible supporters of our mission, and this latest partnership truly solidifies their commitment to American agriculture. Although farmers only represent one percent of the total population, they have a big responsibility in feeding the world. With the money raised through this one-of-a-kind promotion, Farm Rescue will be able to extend a helping hand to many more farm families in crisis.”
More information on Farm Rescue can be found at https://farmrescue.org/.