Ag equipment manufacturers keen on joining ag video game space

Apr 20, 2023

Developers of Farming Simulator are having to turn away equipment requests

By Diego Flammini
Staff Writer
Farms.com

The video game sector, expected to be worth north of $100 billion in 2023, includes games inspired by multiple industries – including agriculture.

Farming Simulator from Giants Software, for example, is the top farming simulator game in the world.

The game allows players to control hundreds of licensed tractors, combines, cultivators, loaders and other pieces of equipment from some of the top ag machinery manufacturers in the world.

Each version of Farming Simulator can include up to 500 pieces of equipment, and equipment makers want in on the game’s success.

In fact, the game has grown in popularity to the point where developers at Giants Software are turning away requests from some manufacturers who want to see their equipment included in upcoming versions of the game.

Farms.com recently connected with reps from the video game developer to find out how a piece of equipment is integrated into the game and the feedback they’ve received from ag equipment manufacturers.

Video: California Farm Bureau 2025 Farm Dog of the Year Contest Winner - Willy - CAFB 107th Annual Meeting

Meet Willy: California Farm Bureau’s 2025 Farm Dog of the Year!

We’re excited to introduce Willy, a miniature long-haired dachshund with a big heart and even bigger courage, and the Grand Prize winner of this year’s Farm Dog of the Year Contest!

Willy may be small, but he’s become an indispensable partner on owner Marshal Hagedorn’s forestry and cattle operations in Shasta, Tehama, and Siskiyou counties. Adopted in 2023, he quickly found his place on the ranch, helping manage critters, tagging along for long days in the woods, and offering unwavering companionship during demanding logging work.

Willy has even taken naturally to moving cattle, surprising calves (and more than a few full-grown cows!) with his burst of energy from the tall grass. As Marshal put it: “He goes with me everywhere every single day.”

Congratulations to Willy and his family, a perfect example of how every good farm dog, no matter the size, helps keep California agriculture running strong.