Farms.com Home   Ag Industry News

Ag equipment manufacturers keen on joining ag video game space

Ag equipment manufacturers keen on joining ag video game space

Developers of Farming Simulator are having to turn away equipment requests

By Diego Flammini
Staff Writer
Farms.com

The video game sector, expected to be worth north of $100 billion in 2023, includes games inspired by multiple industries – including agriculture.

Farming Simulator from Giants Software, for example, is the top farming simulator game in the world.

The game allows players to control hundreds of licensed tractors, combines, cultivators, loaders and other pieces of equipment from some of the top ag machinery manufacturers in the world.

Each version of Farming Simulator can include up to 500 pieces of equipment, and equipment makers want in on the game’s success.

In fact, the game has grown in popularity to the point where developers at Giants Software are turning away requests from some manufacturers who want to see their equipment included in upcoming versions of the game.

Farms.com recently connected with reps from the video game developer to find out how a piece of equipment is integrated into the game and the feedback they’ve received from ag equipment manufacturers.




Trending Video

Farm Strong: Mental health and resilience strategies for farming families

Video: Farm Strong: Mental health and resilience strategies for farming families

one of this four-part, on-demand series, learn how mental health and resilience are essential for personal well-being and the farm's success.

Join bestselling author and resilience expert Karen Dean to hear practical strategies and heartfelt stories to help partners in farming support each other through mental health struggles. Karen will share her experiences and proven tools to foster resilience, open communication, and emotional support within farming families. Gain the knowledge and confidence to cultivate healthier, more resilient partnerships to strengthen the heart of your farm – your family.

Connecting Women in Agriculture is a free, four-part virtual event series celebrating women’s contributions to the industry and sharing insights to help overcome challenges.