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Alice in Dairyland application window open in Wisconsin

Applications can be submitted until Monday, February 8

By Diego Flammini, Farms.com

Women in Wisconsin with a passion for agriculture, communications and marketing are encouraged to apply to become the state’s 69th Alice in Dairyland – Wisconsin’s agriculture ambassador.

Women must be at least 21 years old to apply for the position. As Alice in Dairyland, the winner would develop relationships with local television, radio and other outlets to promote and tell the stories surrounding Wisconsin agriculture.

Other duties include developing marketing plans, making presentations to students and networking.

The variety of responsibilities provide the winner with a wide range of learning opportunities.

“This position has provided me with unique professional development opportunities unlike any job I’ve had before,” said 68th Alice in Dairyland, Teyanna Loether. “Each day presents new learning and networking opportunities with fellow professionals involved in agriculture. I have been able to build upon my passion for teaching others about agriculture with tangible skills that will carry far into my future.”

To apply, interested women must submit a cover letter, resume and provide three references by Monday, Feb 8. The top candidates will be announced in March with the winner being selected in early May.

Alice would be expected to begin her duties on June 6 and perform them for a full year.

About Alice in Dairyland:

  • Margaret McGuire became the first Alice in Dairyland in 1948
  • Alice’s travels nearly equal a trip around the world
  • Alice attends more than 370 events each year including 100 schools
  • She generates more than $1 million worth of coverage for Wisconsin agriculture
  • Alice starts in June because it’s Dairy Month

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The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.