aWhere Providing Agricultural Intelligence Data To Help Farmers.

Nov 19, 2015

aWhere™ Provides Agricultural Intelligence Data to Help Farmers Make the Best In-Field Decisions

By Joe Dales, Farms.com

There has been a flurry of new business activity in the agriculture software and precision agriculture sector the past couple of weeks.

In a recent news story, AgVerdict®, a strategic decision-making toolkit from Wilbur-Ellis, will now receive agricultural weather data and agronomic modeling services from aWhere™ http://www.farms.com/news/awhere-to-provide-agricultural-intelligence-data-to-wilbur-ellis-100661.aspx.

The company, aWhere (www.awhere.com ) also recently announced it will provide agronomic decision support to farmers through software developed by both OnFarm and SageInsights, which is the new joint venture company between John Deere and DN2K (MyAgCentral).

“Agricultural intelligence and big-data like that provided by aWhere is becoming more and more important for agricultural decisions and risk management” said Michael Wilbur, VP of Field Technology and Data Services of Wilbur-Ellis. “With aWhere our agricultural retail dealer channel using AgVerdict will have access to best-in-breed weather and agronomic data, giving farmers even more information about their fields from pre-season planting through harvest analysis.”

Founded in 1999, aWhere collects and analyzes over a billion points of data from around the world on a daily basis to create unprecedented visibility and insights for field-level to global decisions. In the United States, aWhere provides weather and agronomic data for timely decision making to farmers through agriculture technology software developed by companies such as Wilbur-Ellis, OnFarm and SageInsights. John Corbett, CEO of aWhere, stated, “Farmers don’t need more data they need better information delivered to them in an understandable format enabling them to make the best in-field decisions for their farming practices.”

Not only does aWhere work to deliver actionable in-field insights to farms in the U.S., but emerging markets, such as Africa, are benefiting from their agriculture technology. From an article on GreenBiz.com, aWhere is joining with Apigee, an API software platform company, to offer a Community Development Platform for apps that help small farmholders and they are also releasing their own app called Weather aWhere.

Read more on how “Big Data is on call to deliver more food for a growing population” on GreenBiz.com here http://www.greenbiz.com/article/big-data-may-help-deliver-more-food-growing-population

Better decisions can be made by bridging that gap between short term weather forecast and long term climate models with a view from the field level. Weather aWhere and the Community Development Platform will also be marketed to commercial agriculture companies in the United States and Europe.

Video: U.S.-China TRADE DEAL OR NO TRADE DEAL + Lower U.S./Canada Interest Rates Impact

Trump/Xi had a productive call today on trade, fentanyl, an end to the Ukraine/Russia war and TikTok but it looks like Chinese tariffs will have to be extended for an additional 90-days to mid-February of 2026 as Trump may not visit China until early 2026 and Xi will make a U.S. visit thereafter. They will still meet at the APEC summit in South Korea, but it does not look like a trade deal by than. It looks like the farmers will have a winter without China buying U.S. soybeans and will have to wait until 2026? The short-term momentum has turned bearish as we need to buy more time and soybean futures break back below all moving averages.
U.S. and Canada lowered interest rates this week with Canada’s 8th cut down to 2.5% while the U.S. Fed lowered interest rates for the first time in 9 months. Mexico and Canada are working closely together on trade ahead of the negotiations on USMCA review in 2026. The Canadian economy remains weak, so more cuts are most likely in the cards, and the U.S. Fed said 2 more cuts in 2025 and 1 in 2026. Do not fight the Fed or the tape!
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Stats Canada provided a model-based August production update projecting higher wheat and canola crops as farmers are seeing better than expected yields with more than 50% of the harvest complete.
It remains dry in the ECB/South into the end of October in the long-term forecasts. The winter 3-month forecast is wet in the U.S. Midwest but dry in the south a typically La Nina forecast.
South American expected to get rain this coming week that could increase the soybean planting pace.
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