aWhere™ Provides Agricultural Intelligence Data to Help Farmers Make the Best In-Field Decisions
By Joe Dales, Farms.com
There has been a flurry of new business activity in the agriculture software and precision agriculture sector the past couple of weeks.
In a recent news story, AgVerdict®, a strategic decision-making toolkit from Wilbur-Ellis, will now receive agricultural weather data and agronomic modeling services from aWhere™ http://www.farms.com/news/awhere-to-provide-agricultural-intelligence-data-to-wilbur-ellis-100661.aspx.
The company, aWhere (www.awhere.com ) also recently announced it will provide agronomic decision support to farmers through software developed by both OnFarm and SageInsights, which is the new joint venture company between John Deere and DN2K (MyAgCentral).
“Agricultural intelligence and big-data like that provided by aWhere is becoming more and more important for agricultural decisions and risk management” said Michael Wilbur, VP of Field Technology and Data Services of Wilbur-Ellis. “With aWhere our agricultural retail dealer channel using AgVerdict will have access to best-in-breed weather and agronomic data, giving farmers even more information about their fields from pre-season planting through harvest analysis.”
Founded in 1999, aWhere collects and analyzes over a billion points of data from around the world on a daily basis to create unprecedented visibility and insights for field-level to global decisions. In the United States, aWhere provides weather and agronomic data for timely decision making to farmers through agriculture technology software developed by companies such as Wilbur-Ellis, OnFarm and SageInsights. John Corbett, CEO of aWhere, stated, “Farmers don’t need more data they need better information delivered to them in an understandable format enabling them to make the best in-field decisions for their farming practices.”
Not only does aWhere work to deliver actionable in-field insights to farms in the U.S., but emerging markets, such as Africa, are benefiting from their agriculture technology. From an article on GreenBiz.com, aWhere is joining with Apigee, an API software platform company, to offer a Community Development Platform for apps that help small farmholders and they are also releasing their own app called Weather aWhere.
Read more on how “Big Data is on call to deliver more food for a growing population” on GreenBiz.com here http://www.greenbiz.com/article/big-data-may-help-deliver-more-food-growing-population
Better decisions can be made by bridging that gap between short term weather forecast and long term climate models with a view from the field level. Weather aWhere and the Community Development Platform will also be marketed to commercial agriculture companies in the United States and Europe.