Milk Holds Strong Against Plant-Based Beverages in the Market

Aug 01, 2023

The National Milk Producers Federation (NMPF) reports that milk is not only winning in terms of nutrition, price, overall sales, and consumption volume in the beverage market, but it's also gaining market share over plant-based beverages.

Milk's dominant position, its consumption has decreased this year, as it has in previous years due to various beverage options flooding the market. Even though plant-based alternatives are falling in popularity even faster, milk's lead is extending.

According to research firm Circana Group, fluid milk retail sales volume until July 9, 2023, was 1.62 billion gallons, down 3.4% from the previous year. Comparatively, plant-based alternatives sold 182 million gallons year-to-date, down 6.6% from one year ago.

Almond drink remains the leader in the plant-based category but is down 9.4% this year. Oat beverages are up slightly by 1.8%, while soy-based beverages have decreased by 7.4%.

Although plant-based beverage sales are up 5.8% year-to-date based on sales values, the increase is primarily due to their higher prices compared to milk's 2.2% cost increase.

The statistics indicate that plant-based beverage consumption is declining, despite claims to the contrary. Milk continues to maintain its strong position in the market.

Video: Post-Weaning E. coli Control - Dr. Rodrigo Paiva

In this episode of The Swine it Podcast Show Canada, Dr. Rodrigo Paiva, DVM and PhD candidate at Iowa State University, explains how post weaning colibacillosis has changed in recent years and why pathogenic Escherichia coli has become more important in swine production. He discusses virulence factors, diagnosis, whole genome sequencing, biosecurity, and practical strategies to reduce disease risk while improving herd health. Listen now on all major platforms!

"Pathogenic E. coli now behaves like a robust, well-equipped truck carrying multiple tools for post-weaning disease."

Meet the guest: Dr. Rodrigo Paiva / rodrigo-paiva-09364355 is a veterinarian and PhD candidate at Iowa State University specializing in swine health, veterinary epidemiology, and post weaning colibacillosis. After several years working in commercial swine production in Brazil, his research has focused on understanding pathogenic Escherichia coli and improving disease prevention in modern production systems. Listen to Dr. Rodrigo Paiva on The Swine it Podcast Show Canada, available on all major platforms.