CWB adds new character to controversial ad

Canadian Wheat Board makes another attempt to lure farmers in with new ad

By Amanda Brodhagen, Farms.com

The Canadian Wheat Board (CWB) is hoping that its newest ad will encourage farmers who still have grain in the bin to go through the wheat board for marketing.

The ad pictures a man in jeans and a red plaid shirt siting on a wooden fence with the caption: “Worth another look.” The image is a cut and paste job over an older ad that sparked controversy back in Jan. which depicted a young woman in a cowboy hat and skirt with legs exposed straddling a fence post with the caption: “Still on the fence?”

A spokesperson with the CWB says that the board received a lot of calls over the first ad, which stirred discussion on who should be featured in future fencepost ads.