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CWB adds new character to controversial ad

Canadian Wheat Board makes another attempt to lure farmers in with new ad

By , Farms.com

The Canadian Wheat Board (CWB) is hoping that its newest ad will encourage farmers who still have grain in the bin to go through the wheat board for marketing.

The ad pictures a man in jeans and a red plaid shirt siting on a wooden fence with the caption: “Worth another look.” The image is a cut and paste job over an older ad that sparked controversy back in Jan. which depicted a young woman in a cowboy hat and skirt with legs exposed straddling a fence post with the caption: “Still on the fence?”

A spokesperson with the CWB says that the board received a lot of calls over the first ad, which stirred discussion on who should be featured in future fencepost ads.


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Lessons in Winter Farming + Certifying Naturally Grown + Work Life Balance w/ Broadfork Farm

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We cover: we are chatting with Dan Gangon of Broadfork Farm in Virginia. I saw Dan and his partner Janet speak at the VABF conference a few years back and I just loved how down to earth they were about the ups and downs of winter farming, farming in general, and work life balance, which is a lot of what we chat about today. We are also gonna be talking about how and why they certify as Certified Naturally Grown, and how that label has worked for them.