DFC wins marketing awards at industry event

Jul 24, 2023

Canada’s dairy farmers are the true winners of the award, an organization rep said

By Diego Flammini
Staff Writer
Farms.com

Dairy Farmers of Canada (DFC) took home hardware during a recent industry event.

The organization won two awards during the 2023 World Dairy Innovation Awards in England.

DFC won the marketing campaign award for its “Net-Zero by 2050 – We’re In” campaign, which helps spread awareness about sustainability and the industry’s commitment to achieving net-zero greenhouse gas emissions by 2050.

An ad campaign from DFC was also a finalist in this category.

That went to the organization’s “Meet Dairy and her Mini-Games” campaign, which allows website visitors to play games as a cow named Daisy and learn about biodiversity.

In addition, a marketing campaign from Les Producteurs de lait to Quebec was a finalist for the award too.

That went to the organization’s campaign, called “On élève la barre (Raising the bar).”

This campaign helps promote a sustainable development approach and carbon neutrality.

DFC’s net zero by 2050 campaign also won another award.

It took home the honour for the best CSR (corporate social responsibility)/sustainability initiative.

Pamela Nalewajek, chief marketing officer for DFC, accepted the awards on the organization’s behalf.

Canadian dairy farmers are the true owners of the new hardware, she said.

“These awards go to our Canadian dairy farmers for their commitment in tackling such an important topic of sustainability,” she said in an interview. “So I’m proud to be able to bring this back and share this award” with the dairy sector.

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T.K. Cheung Lecture in Animal Science: "Using science to assess and improve the welfare of dairy cattle"

Dan Weary is a Professor at the University of British Columbia. Dan did his BSc and MSc at McGill and Doctorate at Oxford before co-founding UBC’s Animal Welfare Program where he now co-directs this active research group. His research focuses on understanding the perspectives of animals and applying these insights to develop methods of assessing animal welfare and improving the lives of animals. His work has helped drive changes in practices (including the adoption of higher milk rations for calves and pain management for disbudding) and housing methods (including the adoption of social housing for pre-weaned calves). He also studies cow comfort and lameness, social interactions among cows, and interactions between cows, human handlers and technologies like automated millking systems that are increasingly used on farms. His presentation will outline key questions in cattle welfare, highlight recent UBC research addressing them, and showcase innovative methods for improving the lives of cattle and their caretakers.