DFC wins marketing awards at industry event

Jul 24, 2023

Canada’s dairy farmers are the true winners of the award, an organization rep said

By Diego Flammini
Staff Writer
Farms.com

Dairy Farmers of Canada (DFC) took home hardware during a recent industry event.

The organization won two awards during the 2023 World Dairy Innovation Awards in England.

DFC won the marketing campaign award for its “Net-Zero by 2050 – We’re In” campaign, which helps spread awareness about sustainability and the industry’s commitment to achieving net-zero greenhouse gas emissions by 2050.

An ad campaign from DFC was also a finalist in this category.

That went to the organization’s “Meet Dairy and her Mini-Games” campaign, which allows website visitors to play games as a cow named Daisy and learn about biodiversity.

In addition, a marketing campaign from Les Producteurs de lait to Quebec was a finalist for the award too.

That went to the organization’s campaign, called “On élève la barre (Raising the bar).”

This campaign helps promote a sustainable development approach and carbon neutrality.

DFC’s net zero by 2050 campaign also won another award.

It took home the honour for the best CSR (corporate social responsibility)/sustainability initiative.

Pamela Nalewajek, chief marketing officer for DFC, accepted the awards on the organization’s behalf.

Canadian dairy farmers are the true owners of the new hardware, she said.

“These awards go to our Canadian dairy farmers for their commitment in tackling such an important topic of sustainability,” she said in an interview. “So I’m proud to be able to bring this back and share this award” with the dairy sector.

Video: Learning to Wrench From Dad the Hard Way

Harvest is a week out and the farm picked this week to fall apart. The truck needs a battery, the barn curtain's got a problem, and the corn and beans are telling us we're out of time to get it all fixed.

So it's a full day of wrenching. Tork supervises while I get the truck back running, then we're out at the hog barn where one rusted up part has the whole curtain system hung up. Ladder work, cable work, and a little dad-and-son disagreement about the right way to do it. We close it out walking the fields, shelling beans and checking corn, because whether everything's fixed or not, harvest starts when harvest starts.

Chapters: 00:00 Everything breaks the week before harvest 01:00 Tork supervises while I fix the truck 12:30 Out to the barn to find the curtain problem 14:30 One rusty part hung up the whole curtain 20:00 Running the curtain cable from the ladder 24:00 Walking the beans and corn before harvest 26:30 Wrapping up

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