DFC wins marketing awards at industry event

Jul 24, 2023

Canada’s dairy farmers are the true winners of the award, an organization rep said

By Diego Flammini
Staff Writer
Farms.com

Dairy Farmers of Canada (DFC) took home hardware during a recent industry event.

The organization won two awards during the 2023 World Dairy Innovation Awards in England.

DFC won the marketing campaign award for its “Net-Zero by 2050 – We’re In” campaign, which helps spread awareness about sustainability and the industry’s commitment to achieving net-zero greenhouse gas emissions by 2050.

An ad campaign from DFC was also a finalist in this category.

That went to the organization’s “Meet Dairy and her Mini-Games” campaign, which allows website visitors to play games as a cow named Daisy and learn about biodiversity.

In addition, a marketing campaign from Les Producteurs de lait to Quebec was a finalist for the award too.

That went to the organization’s campaign, called “On élève la barre (Raising the bar).”

This campaign helps promote a sustainable development approach and carbon neutrality.

DFC’s net zero by 2050 campaign also won another award.

It took home the honour for the best CSR (corporate social responsibility)/sustainability initiative.

Pamela Nalewajek, chief marketing officer for DFC, accepted the awards on the organization’s behalf.

Canadian dairy farmers are the true owners of the new hardware, she said.

“These awards go to our Canadian dairy farmers for their commitment in tackling such an important topic of sustainability,” she said in an interview. “So I’m proud to be able to bring this back and share this award” with the dairy sector.

Video: Food Inflation and Pork Demand - Dr. Sylvain Charlebois

In this episode of The Swine it Podcast Show Canada, Dr. Sylvain Charlebois, Professor and Director of the Agri-Food Analytics Lab at Dalhousie University, discusses how food inflation is reshaping Canadian protein demand. He explains why pork remains competitively priced, consumer behavior, and why transparency, AI-assisted shopping, and protein demand will matter in the years ahead. Listen now on all major platforms!

"The potential of pork is there. We just need to see the product assume that role and take it away because all the elements are there."

Meet the guest: Dr. Sylvain Charlebois is a Professor in Dalhousie University's Faculty of Management and Director of the Agri-Food Analytics Lab. His research focuses on food distribution, food policy, food safety, food security, and traceability. Dr. Charlebois has written four books and more than 500 peer-reviewed and scientific articles. He holds a BComm from the Royal Military College, an MBA from UQAM, and a DBA from the University of Sherbrooke. Learn more from Dr. Sylvain Charlebois on The Swine it Podcast Show Canada, available on all major platforms.