New Holland wins innovation award

Oct 09, 2024
By Farms.com

LiDAR tech transforms tractor guidance

At the prestigious EIMA International exhibition, New Holland won an award for its innovative tractor guidance system, which uses LiDAR technology to improve the accuracy and reliability of farm operations.

The Advanced Vision Assisted Guidance system distinguishes itself by ensuring precise navigation and implement control, crucial for specialty crop producers.

This system benefits from LiDAR sensors that navigate through rows and manage implements without relying on GPS, which can be unreliable under certain environmental conditions like heavy canopy coverage or complex terrain. This technology not only increases the safety and comfort of operators but also enhances the precision of farming tasks, thereby minimizing environmental impacts and optimizing resource use.

Further achievements by New Holland at the awards include mentions for its Seed Terminator and CropSpeed systems.

The Seed Terminator uses a unique approach to control weed seeds at harvest, and the CropSpeed system monitors and adjusts crop flow in forage harvesters to prevent blockages.

These innovations reflect New Holland's dedication to supporting the agricultural sector through advanced technologies that facilitate easier, safer, and more productive farming.

The EIMA recognition highlights New Holland's role as a leader in agricultural technology innovation, committed to enhancing both the efficiency and sustainability of modern farming practices.

Video: Agriculture Secretary Rollins Speaks at American Farm Bureau Federation Convention in Anaheim

One of the highlights at the 2026 American Farm Bureau Federation Convention in Anaheim, California, was an address by U.S. Secretary of Agriculture Brooke Rollins. During her remarks, she thanked America’s farmers and ranchers and said the Trump Administration is fully aware that food security is national security.

She also acknowledged the challenging times in Farm Country with low commodity prices and high input costs and said that’s why the President stepped in to help with the recent Bridge Assistance Program.

Montana Farm Bureau Federation Executive Vice President Scott Kulbeck says that Farm Bureau members are appreciative of the help and looks forward to working with the American Farm Bureau Federation and its presence in Washington, DC to keep farmers and ranchers in business.

Secretary Rollins said the Trump Administration is also committed to helping ranchers build back America’s cattle herd while also providing more high-quality U.S. beef at the meat case for consumers.

And she also announced more assistance for specialty crop producers who only received a fraction of the $12 billion Farmer Bridge Assistance (FBA).

It’s important to note that producers who qualify for Farmer Bridge Assistance can expect the Farm Service Agency to start issuing payments in late February. For more information, farmers and ranchers are encouraged to contact their local USDA Service Center.