Ensure you are ready to grow market-ready crops

Apr 04, 2024

Keep it Clean is inviting producers to attend its upcoming 2024 Product Advisory webinar.

The Keep it Clean Product Advisory Webinar will be held on Thursday, April 25, 2024.

The webinar will provide an overview of why crop protection products registered in Canada may cause marketing concerns for export markets, and how the Canadian grain industry is working together to mitigate these risks.

The webinar will also provide an overview of the 2024 Keep it Clean Product Advisory, covering the product and crop combinations that may cause market risks for cereals and pulses.

The presentation will wrap up with a discussion covering the importance of best practices for pesticide application throughout the growing season.

The following experts will be on hand to share more about the 2024 Product Advisory:

Krista Zuzak, Director of Crop Protection and Production, Cereals Canada;
Greg Bartley, Director of Crop Protection & Crop Quality, Pulse Canada; 
Ian Epp, Agronomy Specialist, Canola Council of Canada.

Keep it Clean recommends to growers that you always consult with your grain buyers before applying any products on the Product Advisory to keep yourcrops market-ready and export-friendly throughout the growing season.

Click here to learn more or to register for the event.

Keep it Clean notes that CEU credits are pending for CCAs.

Video: Democratizing Gene Editing - Pairwise’s Vision for the Future of Agriculture

Pairwise has built its business around an idea that runs counter to how many companies approach innovation: make transformative technology easier to access.

In this Seed World interview, CEO Tom Adams discusses why broader access to gene editing could speed crop improvement, expand innovation opportunities and help agriculture address emerging challenges. He explains why Pairwise believes no single company can solve all of agriculture's problems alone—and why making advanced breeding technologies available to more organizations could accelerate progress across the industry.

The conversation explores how consumer trust influences technology adoption, why innovations like pitless cherries and seedless blackberries matter beyond convenience, and how future crop improvements could help address labor shortages, automation, harvest efficiency and other production challenges. Adams also shares his perspective on what the industry may be underestimating about the next wave of gene editing innovation.

Watch the full interview to hear why Pairwise believes agriculture is approaching an important inflection point for gene editing, and why the pace of innovation over the next decade could surprise the industry.

Topics Covered:

o Democratizing agricultural innovation

o Consumer trust and technology adoption

o The business case for sharing innovation

o Expanding innovation beyond major crops

o Next-generation breeding technologies