Farmland Premiere in North Carolina

Jun 12, 2014

An intimate look at the lives of farmers and ranchers in their ‘20s

Tonight is the North Carolina Premiere of Farmland. The film has been viewed in a number of venue and states over the past few months. Farmland was made with the support of the US Farmers & Ranchers Alliance

US Farmers & Ranchers Alliance (USFRA) is an industry group that brings together more than 80 farmer and rancher-led organizations and agricultural partners representing virtually all aspects of agriculture. The Alliance works to raise awareness of, and demystify the agriculture and food supply industries. It works to engage in dialogue with consumers who have questions about how today’s food is grown and raised. Their goals is to increase confidence and trust in today’s agriculture.

Most Americans have never stepped foot on a farm or ranch or even talked to the people who grow and raise the food consumer’s eat. The movie “Farmland” takes an intimate look at the lives of farmers and ranchers in their ‘20s, all of whom are now responsible for running their farming business.

The film, by award-winning director, James Moll, allows consumers to step inside the world of farming for a first-hand glimpse into the lives of young farmers and ranchers. Learn about their high-risk/high reward jobs and passion for a way of life that has been passed down from generation to generation, yet continues to evolve.

Director James Moll traveled across the country meeting young farmers and ranchers. Watch the trailer to catch a glimpse of stories shared during his interviews.

Watch the trailer.

Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.