As the U.S. dairy industry continues to navigate the spread of H5N1 in its herds, influencers are steering their followers towards raw, unpasteurized milk.
Advocates argue that raw milk has more vitamins, minerals and is generally safer than its pasteurized counterpart.
Influencers using their platforms to drive consumers towards a potentially harmful product is wrong, said Alan Bjerga, executive vice president of communications and industry relations with the National Milk Producers Federation (NMPF).