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Feedback wanted for Made in Alberta food label

Feedback wanted for Made in Alberta food label

Albertans have until Feb. 19 to submit comments

By Diego Flammini
Staff Writer
Farms.com

The Alberta government is asking citizens to submit feedback on the development of a label designed to help shoppers identify local food.

The provincial government and then-minister of agriculture Devin Dreeshen introduced the ‘Made in Alberta, by Albertans’ program in July 2021. In addition to the slogan, the logo features a picture of the province.

Consultations that summer helped finalize the label design and prepare rules for usage.

And now the government is asking for more input from Albertans.

Surveys are available for the public to use until Feb. 19 to make their suggestions.

One survey is for stakeholders including members of the primary agriculture and processing sectors.

It asks for some personal information, business information, thoughts on who should be the administrator of the voluntary program and how it should be implemented.

Stakeholders will also be invited to participate in virtual sessions for further discussion.

Another survey is for the general public.

It asks for some personal information and how likely a person is to purchase a product with the ‘Made in Alberta, by Albertans’ label on it.

Alberta is one of the last remaining provinces to have a local food labelling program.

In British Columbia, for example, the ministry of agriculture, food and fisheries relaunched its Buy BC program in 2018 after being cancelled in the 2000s.

And Ontario has had its Foodland Ontario program and the ‘Good Things Grow in Ontario’ slogan since the provincial government set it up in 1977.

Almost 90 per cent of Ontarians recognize the logo.


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AgTech Innovation at Canada's Outdoor Farm Show

Video: AgTech Innovation at Canada's Outdoor Farm Show


Welcome to Canada’s Outdoor Farm Show AgTech Breakfast. This annual Ontario outdoor farm show has always been a place where innovation thrives.

The AgTech Breakfast takes place every September to create a space where farmers and representatives from startup companies can meet and discuss innovations that bring new options to the agriculture industry. This is a great opportunity for attendees of this event to see what’s new.

At the AgTech Breakfast, attendees hear from a panel of companies, followed by a casual discussion session where farmers and representatives from startup companies can discuss new technology related to farming and share opportunities and challenges that impact Canadian agriculture.

One company featured at the 2024 AgTech Breakfast at Canada’s Outdoor Farm Show was VETSon. This company connects producers and veterinarians for one-on-one consultations through online and app technology to improve options for livestock management.