Attend Smaller more targeted conferences to extract the most information
With so many in-person conference and trade shows cancelled, how will you stay up to date on innovations in farming? For a complete list of shows, cancelled and live, as well as virtual, click here.
Like a live show, to get the most value out of the time you invest in a virtual show, you need to plan your time. According to the experts at Tradeshow Logic, one of the advantages of a virtual event is that the content, keynote and breakout sessions can be consumed more conveniently over a longer period.
With a live event, if you cannot attend on the three days of the live event you have missed your opportunity. Farms.com is presenting the Farms.com Virtual Precision Agriculture event November 17 to 19, 2020.
“The advantage to a virtual show,” says Andrew Bawden, Director of Business Development, “is that if the farmer has to bring in the harvest that day because it is a clear day, or because a piece of equipment breaks down, they have not missed anything. If someone registers for the show, they can login for up to 10 days after the show to see the presentations that are of interest to them.”
Tradeshow Logic advises virtual participants that people consume digital experiences with much shorter attention spans than face-to-face engagements, so farmers should look for presentations that are shorter and more purposeful.
Manage your expectations. Don’t attend a virtual event expecting the same experience as a live conference. Tradeshow Logic advises that a virtual/digital event should not try to replicate a face-to-face event, but instead act as a new way to become informed.
One of the biggest letdowns for many people with virtual events is that networking opportunities are so different. But don’t let that intimidate you, be sure to participate in some innovative forms of networking.
For example, at the upcoming Farms.com Virtual Precision Agriculture show, on Wednesday, November 18, from 5:00 to 6:30 pm (Eastern Time) a speed networking event will be featured. To kick off the event, a bartender will provide expert advice on how to mix cocktails at home. After everyone has made their cocktails, they will be invited to participate in a speed networking event where they can meet many other farmers and industry experts who are passionate about precision agriculture.
If you are interested in precision agriculture, visit https://www.farms.com/precision-agriculture/conferences/virtual-precision-ag-conference-2020/. Registration is only $35.00 for the three-day event, and provides access to all of the presentations for 10 days after the show.