Maple Leaf Foods hiring a Bacon Marketing Manager

May 07, 2015

Yes, a marketing manager. For bacon

It has an unmistakable smell, look and taste.

It could be considered the 5^th food group.

Now, it could also be the focus of your next job.

Canadian food industry giant Maple Leaf Foods is looking to hire their next Bacon Marketing Manager (yes, you read that correctly).

Maple Leaf Foods

The position is looking for someone who can balance the worlds of being someone who is driven to run a business and a consumer focused marketing leader who can design and implement innovative, creative and successful marketing campaigns.

The candidate will lead in the commercialization of the bacon business using consumer interaction campaigns and handling complex portfolios which include Maple Leaf, Schneider’s, private labels and some US business.

Some of the key responsibilities include:

Developing marketing plans that achieve brand strategy, channel growth and share targets
Working closely with the sales department to understand and execute against specific customer strategies or tactics
Coaching colleague performance, skill development and achievement of professional aspirations

The position also requires some specific skills, including:

Demonstrating big picture thinking and can clearly lay out a strategic direction with all the proper elements necessary
Leading a large team during projects from beginning to end. Can do so on time and able to stay on budget

To be considered for the position, some hiring criteria needs to be met, like:

Degree in Bachelor of Commerce and 5-7 years marketing experience within a consumer packaged goods (CPG) environment
Needs to be a strong mentor, coach and team player and can interact with different personalities

The salary for the position isn’t disclosed, but you’re working with bacon so why would you even want money?

Canadian pork, at a glance:

Statistics Canada shows that 500g of bacon cost about $6.75 in March 2015
Canada exported more than $3.7 billion of pork products in 2014
The United States is Canada’s top pork export destination

Join the conversation and tell us if that sounds like a job you could do. What would be your first act as Maple Leaf’s new Bacon Marketing Manager?

Visit the CareersInFood.com website for other great job opportunities within the food industry.

Video: Dr. David Rosero: Fat Quality in Swine Diets

In this episode of The Swine Nutrition Blackbelt Podcast, Dr. David Rosero from Iowa State University explores the critical aspects of fat quality and oxidation in swine diets. He discusses how different types of lipids affect pig performance and provides actionable insights on managing lipid oxidation in feed mills. Don’t miss this episode—available on all major platforms.

Highlight quote: "Increasing levels of oxidized fats in swine diets reduced the efficiency of feed utilization, increased mortality, and led to more pigs being classified as culls, reducing the number of full-value pigs entering the finishing barns."

Meet the guest: Dr. David Rosero / davidrosero is an assistant professor of animal science at Iowa State University. His research program focuses on conducting applied research on swine nutrition and the practical application of smart farming. He previously served as the technical officer for The Hanor Company, overseeing nutrition, research, and innovation efforts.