Maple Leaf Foods hiring a Bacon Marketing Manager

May 07, 2015

Yes, a marketing manager. For bacon

It has an unmistakable smell, look and taste.

It could be considered the 5^th food group.

Now, it could also be the focus of your next job.

Canadian food industry giant Maple Leaf Foods is looking to hire their next Bacon Marketing Manager (yes, you read that correctly).

Maple Leaf Foods

The position is looking for someone who can balance the worlds of being someone who is driven to run a business and a consumer focused marketing leader who can design and implement innovative, creative and successful marketing campaigns.

The candidate will lead in the commercialization of the bacon business using consumer interaction campaigns and handling complex portfolios which include Maple Leaf, Schneider’s, private labels and some US business.

Some of the key responsibilities include:

Developing marketing plans that achieve brand strategy, channel growth and share targets
Working closely with the sales department to understand and execute against specific customer strategies or tactics
Coaching colleague performance, skill development and achievement of professional aspirations

The position also requires some specific skills, including:

Demonstrating big picture thinking and can clearly lay out a strategic direction with all the proper elements necessary
Leading a large team during projects from beginning to end. Can do so on time and able to stay on budget

To be considered for the position, some hiring criteria needs to be met, like:

Degree in Bachelor of Commerce and 5-7 years marketing experience within a consumer packaged goods (CPG) environment
Needs to be a strong mentor, coach and team player and can interact with different personalities

The salary for the position isn’t disclosed, but you’re working with bacon so why would you even want money?

Canadian pork, at a glance:

Statistics Canada shows that 500g of bacon cost about $6.75 in March 2015
Canada exported more than $3.7 billion of pork products in 2014
The United States is Canada’s top pork export destination

Join the conversation and tell us if that sounds like a job you could do. What would be your first act as Maple Leaf’s new Bacon Marketing Manager?

Visit the CareersInFood.com website for other great job opportunities within the food industry.

Video: CEOs of the Industry: John McIntire, Partner at Pike Pig Systems

CEOs of the Industry, Jim sits down with John McIntire, Partner at Pike Pig Systems, one of the most quietly impressive 26,000-sow operations in the U.S. John shares how he grew from operator to partner, how Pike built a people-first culture with long-tenured managers, and why they’re committed to weaning bigger, stronger pigs at 25+ days.

John breaks down how Pike stays efficient in a tough economic environment, the power of their shareholder-owned farm model, and how their work with PIC and a 240-head boar facility drives genetics and health outcomes. He also opens up about the innovations Pike adopts — and how they decide what’s truly valuable versus industry hype.

From Prop 12 and labor challenges to trade, consumer expectations, and sustainability, John chooses a hot-button issue and shares how Pike is preparing for the future. The episode closes with a rapid-fire “Fast Five” — mindset, leadership, daily habits, and three words that define Pike Pig Systems in 2025.

If you want a look inside a people-driven, purpose-driven, quietly elite pork system, this is an episode you won’t want to miss.