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New book shows off bovine beauties

New book shows off bovine beauties

A P.E.I. dairy farmer is sorting through almost 20 years of photos

By Diego Flammini
Staff Writer
Farms.com

A dairy farmer from Prince Edward Island and a livestock photographer from Ontario are creating a photobook to help spread some joy in the industry.

The dairy concessions in the new USMCA have hit producers hard. The new book can provide farmers with a brief escape from the associated negativity, said Bloyce Thompson, owner of Eastside Holsteins in Frenchfort, P.E.I.

“Our industry is in need of some good news,” he told Farms.com. “This book may not change peoples’ lives but, at the very least, they can pick (it) up and see some beautiful dairy cows in beautiful and unique places.”

The book, which is scheduled for release in April ahead of the National Holstein Convention in Charlottetown, P.E.I., features dairy cows modelling in front of provincial landmarks – including Province House (P.E.I.’s provincial legislature) – and Island scenery.

For Thompson, the book serves two purposes: an opportunity to engage with the community and to promote the province’s beauty.

“Non-farmers who pick up this book will see livestock in a different light,” he said. “They’re washed, polished and sparkling. They look like supermodels on the beach. The book also helps to promote Prince Edward Island. The province is so small but has so many beautiful places in it. Maybe someone will want to go visit one of the beaches in the book.”

It is a compilation of photos spanning nearly 20 years.

Vicki Fletcher, a Pembroke, Ont. livestock photographer, was behind the lens for most of those pictures and is co-creating the book with Thompson.

The pair work together when Thompson needs marketing photos of his cows. Many of the photos in the book are pictures that did not make into marketing materials.

“We might be on the way to another location and one of us would suggest stopping somewhere else to take some photos, so we would,” Fletcher told Farms.com. “The project is a look into the fun we’ve had along the way.”

Vicki Fletcher/CBC photo


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AgTech Innovation at Canada's Outdoor Farm Show

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Welcome to Canada’s Outdoor Farm Show AgTech Breakfast. This annual Ontario outdoor farm show has always been a place where innovation thrives.

The AgTech Breakfast takes place every September to create a space where farmers and representatives from startup companies can meet and discuss innovations that bring new options to the agriculture industry. This is a great opportunity for attendees of this event to see what’s new.

At the AgTech Breakfast, attendees hear from a panel of companies, followed by a casual discussion session where farmers and representatives from startup companies can discuss new technology related to farming and share opportunities and challenges that impact Canadian agriculture.

One company featured at the 2024 AgTech Breakfast at Canada’s Outdoor Farm Show was VETSon. This company connects producers and veterinarians for one-on-one consultations through online and app technology to improve options for livestock management.