New Holland Agriculture Brand President speaks at Expo Milano 2015

Jun 16, 2015

Expo Milano will wrap up on October 31st, 2015

New Holland Agriculture Brand President, Carlo Lambro, addressed the crowd at the International Agricultural Form, being held at Expo Milano 2015.

New Holland logo

His address touched on the event’s theme, Feeding the Planet, Energy for Life, and how New Holland will contribute to putting the theme into practice.

“By providing innovative products, technologies and solutions for the agriculture, transport and construction sectors that abide by environmentally responsible operating practices, CNH Industrial is doing its part to address global issues such as nutrition, food security and climate change,” said Lambro.

Speaking solely about agriculture, Lambro said New Holland is committed to researching more efficient use of inputs through Precision Land Management (PLM), conservation agriculture, and less use of machinery on soil to prevent water loss and erosion.

“This not only leads to higher yields, but it also prevents potentially harmful and wasteful surpluses from damaging the environment. Soil is a farm’s lifeblood. That’s where the present and future viability of a farm lies, so protecting it – maintaining the nutrients it contains – is vital to every farmer’s future,” said Lambro.

Lambro discussed transportation from farm to table and New Holland’s commitment to improving air quality and by association, food quality.

“Before food gets to our tables for consumption, products must be transported there. Sustainability in the transport sector means decreasing: dependence on oil, polluting emissions and greenhouse gases that are derived from traditional fuels and supporting the diffusion of alternative fuels that are already available today,” he said.

Tell us your thoughts on Carlo Lambro and New Holland’s commitment to trying to increase yields while keeping emissions down.

Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.