$15 Million invested in youth organic dairy access
The USDA Agricultural Marketing Service has unveiled a new initiative, the Organic Dairy Product Promotion program, with a funding of $15 million to facilitate the introduction of organic dairy products into educational institutions and youth programs. This initiative was announced in Vermont by USDA Under Secretary Jenny Lester Moffitt.
Funded through the Commodity Credit Corporation, the ODPP program targets increasing the consumption of organic dairy among youth while simultaneously providing growth opportunities for America's organic dairy producers.
"Expanding access to a variety of organic dairy products in schools and community programs promotes healthy consumption habits and strengthens local dairy markets,” explained Moffitt.
The program involves cooperation with institutions that lead Dairy Business Innovation Initiatives, such as the University of Tennessee and Vermont Agency of Agriculture, Food & Markets. These institutions will develop tailored projects to provide organic dairy products to a variety of youth-focused settings, including K-12 schools and higher education institutions.
Additionally, the program aligns with the USDA's larger goal of supporting sustainable agricultural practices and enhancing local and regional food systems. This approach aims to increase the affordable food supply for Americans, promote climate-smart agriculture, and ensure equity among producers.
Through strategic partnerships and dedicated funding, the USDA's new initiative promises to improve dietary options available to young people and enhance the market for organic dairy products, ultimately benefiting both consumers and producers in the agricultural sector.