Paying Tribute to Dairy Farmers

Feb 05, 2014

Canadian Dairy XPO: So God Made a Dairy Farmer Video Launched

The beloved “So God Made a Farmer” speech made a come back at the Canadian Dairy XPO, or CDX. The newest version is dedicated to dairy farmers, and is called “So God Made a Dairy Farmer.” Paul Harvey, an American radio broadcaster who passed away in 2009, delivered the original speech. The audio was made into a commercial for a Ram Trucks ad during the Super Bowl last year, that went viral online.

As farmers arrived at the second annual Dairy XPO, held in Stratford, Ontario, they were greeted with a giant television screen playing a video dedicated to them.

The video called So God Made a Dairy Farmer was launched on the first day of the two-day dairy show. It’s a new spin on the So God Made a Farmer decades-old speech written and narrated by conservative radio broadcaster Paul Harvey.

Dairy XPO team members wrote their own version of the speech and sourced original pictures for the film. Listowel, Ont. native David Carson, narrates the video. “We put the pen to paper and wrote it ourselves,” said Jordon Underhill, general manager and founder of CDX.

“We thought why not have a God Made a Farmer [video] and do our own original version,” explained Underhill. “Featuring the classic voice of David Carson who is well respected in the industry,” he said. Carson is the official voice of CDX radio ads.

The So God Made a Dairy Farmer script was recorded in a 130-year-old church in Guelph, Ont.

Underhill hopes the video will take a life of it’s own and eventually go viral online. “It was about capturing the passion of the industry,” he said.

Video: Winter Service Inspections for John Deere Equipment - The FarmCast Ep64

The FarmCast, host Troy Randall speaks with Doug Luedke, Vice President of Service, and Davin Peterson, Executive Vice President of Aftermarket at 21st Century Equipment, to discuss the importance of proactive service and how it helps farmers reduce downtime during their busiest seasons. The conversation focuses on the Winter Service Inspection Program, a comprehensive approach designed to keep equipment running at peak performance and limit costly in-season breakdowns through preventative maintenance and expert technician support.

Doug and Devin explain how 21st Century Equipment’s service teams have evolved to meet the needs of today’s connected machines. With more technology and data integrated into modern equipment, technicians now play a vital role in both mechanical repairs and precision ag support. Through advanced diagnostics, machine monitoring, and John Deere’s Expert Alerts, they can identify and address potential issues before they become major problems—saving customers valuable time, money, and frustration.

Throughout the discussion, the team shares real-world success stories demonstrating how proactive inspections and customer-focused service help maximize uptime and efficiency for every operation. Whether it’s a large tractor, combine, or small mower, the goal remains the same: to provide trusted, reliable support that helps farmers and landowners stay productive and confident in their equipment year-round.