Ram Trucks 'Farmer' Super Bowl Ad Reaches 18 Million Views

Feb 14, 2013

Ram Trucks Gives $1 Million Donation to National FFA Organization

In just under one week, Ram Trucks has managed to reach its goal of 10,000,000 views of their highly acclaimed Super Bowl commercial entitled “Farmer”. Ram embarked on a year-long campaign, naming 2013 “The Year of the Farmer” and offered to donate $1 million to National FFA Organization, formally known as (Future Farmers of America) once they hit their target of 10 million views on YouTube.com. Now at a staggering 18 million views, Ram’s video tribute to farmers has exceeded all expectations and has led to FFA receiving the generous donation much earlier than expected.

“We are so pleased and excited that this has touched the hearts and souls of so many people in a positive way,” said Fred Diaz, President and CEO of Ram Truck.

While the fundraising goal has been reached in order for FFA to receive the promised donation, the fervor and excitement that the commercial generated is far from over. The agriculture community on social media outlets have taken up the cause and shared the video many times; and it continues to be a favorite with rural and urban folks alike.

“This highly successful partnership with Ram through the National FFA Foundation has generated $1 million of new support for FFA that will be utilized to drive our ‘Feeding the World-Starting at Home’ initiative and other programs that will benefit our nearly 560,000 FFA members in the U.S., Puerto Rico and the Virgin Islands,” said Dr. Dwight Armstrong, National FFA Organization CEO.

Farms.com would like to congratulate Ram Trucks on the success of this tremendous campaign and also to the National FFA Organization, as the recipients of this generous donation.

Video: Will the 2025 USDA December Crop Report Be a Market Mover/Surprise?

Historically, the USDA December crop report is a non-event or another dud report as the USDA reserves any final supply changes to the final report in January of the following year in this case 2026. But after the longest U.S. government shutdown in history at 43 days and no October crop report will they provide more data/surprise and make an exception?
Our China U.S. soybean purchase tracker is now at 26.6% or a total of 3.2 mmt but for traders it’s taking too long to unfold.
The final Stats Canada production report was bearish canola and wheat projection a record crop in both (it adds to the global glut of supplies) and bullish local corn and soybean prices in Ontario/Quebec thanks to a drought. It will not help the fund flow short-term, the USDA may need to offset it?
A U.S. Fed interest rate cut of another 25-basis point next Wednesday (probability 87.1%) could help fund flow and sentiment in stock and ag commodities into year end.
More inflows into Bitcoin this past week saw prices rebound back above 90,000 with support at 82,000 and resistance at 96,000.
A V-shaped bottom in cattle suggest the lows are in after Mexico reported another new world screwworm case. Lower weights, seasonal demand and higher U.S. beef select/choice values with a continued closure of the Mexican border to cattle will result in a resumption of higher cattle futures into yearend.
Australia is expected to produce its 3rd largest wheat crop ever at 36 mmt adding to the global glut of supplies.
Reports of ASF in hogs in Spain the largest pork exporter in Europe could see the U.S. win more pork export business long-term.
If the rains verify into next week of 3-5 inches for Brazil it would go a long way to fixing the dry regions from the last 2-months, but the European weather model has been wrong for the past 2-months!
Natural gas futures are surging to the 3rd price count as frigid hold temps set in.
CDN $ is also surging to end the week on a very resilient economy and better employment numbers suggesting no interest rate cuts next week.
Finally, the CFTC report showed funds were net buyers of soybeans but sellers of corn, canola and wheat. In real time the funds have gone back to selling as they take some profits.