Farm and Food Care chose its 2018 recipient of annual agvocate award
By Kate Ayers
Staff Writer
Farms.com
Sherri Grant, a cattle rancher from the Val Marie area, received this year’s Farm and Food Care Champion Award in Saskatoon last week.
Farm and Food Care organizers recognized Grant at their Farms at the Table Conference on Thursday, a Farmscape article said.
“She’s been a very dedicated volunteer for numerous years,” Clinton Monchuk, Farm and Food Care Saskatchewan’s executive director, said in the article.
“We always see her at Agribition, she’s always involved with kids, very active on the beef side promoting the industry and again promoting what their farm and ranch is doing.”
Grant recently published a book about how beef is produced, called Where Beef Comes From. This children’s picture book outlines how a cow goes from farmgate to dinner plate.
“I think these are truthful and transparent messages that we need to get out to consumers,” Monchuk said.
“She really is a champion on the beef side of things and somebody that we need to celebrate. She truly is a champion for agriculture here in this province.”
Farm and Food Care created this award to recognize the efforts of ag stakeholders who educate consumers about the Saskatchewan industry.
The award “stresses the importance of how we all need to get out there and make sure consumers understand what we are doing,” Monchuk said to Farmscape today.
“We’re in a state right now where less than three per cent of the population has a direct tie to a farm or a ranch.”
Consumers are getting information about ag from sources outside of the industry, “so we need to make sure we … actually share our stories, so consumers understand the truth of what we do on our farms,” he said.
JoffBarnes/E+ photo