Shell Rotella looking for SuperTractors

Sep 23, 2022

The winner will receive $250 and 10,000 MyMilesMatter points

By Diego Flammini
Staff Writer
Farms.com

A contest is looking for farmers who are proud of their tractors.

Shell Rotella is holding its second annual SuperTractors Competition leading up to National Farmers Day on Oct. 12.

“It’s a competition to celebrate farmers and their awesome equipment,” Annie Peter, North American brand manager for Shell Rotella, told Farms.com. “It’s essentially a tractor beauty contest.”

Until Sept. 29, farmers in Canada (except Quebec) and the U.S. are encouraged to upload a photo, information and stories about their tractor.

Then, from Sept. 30 to Oct. 11, the public can vote on their favorite tractor once per day.

Contest organizers could’ve chosen any piece of farm equipment to celebrate, but tractors are special, Peter said.

“It’s a very versatile piece of equipment whether it’s on its own or has an attachment on it,” she said. “It’s part of the foundation of farming and a lot of people are proud of the tractors they have.”

The winning tractor and farmer will be announced on Oct. 12 – National Farmers Day.

Farmer Grayce, an online content creator, will announce the winner on Shell Rotella’s social media channels. And a company rep will contact the winner directly.

The winner will also receive $250 and 10,000 MyMilesMatter points, which can be redeemed for gift cards, merchandise and more.

This year marks the second SuperTractors competition.

Brian Lauer, a farmer from Wichita, Kan., won the 2021 competition with his 1958 John Deere 620 (pictured).

1958 John Deere 620

Shell Rotella started SuperTractors after the success of its SuperRigs competition, which highlights trucks within that community.

“SuperRigs has been a big part of the trucking community for 40 years,” Peter said. “Truckers look forward to it the stories people tell. It provided a great platform to tell trucker stories and celebrate their hard work, and we thought this might be something that would also be fun and unique in the agriculture space.”

Farmers are encouraged to follow Shell Rotella’s social media channels for update about the contest.

Video: Canada's Agriculture Day 2025

Let's celebrate Canadian agriculture.

Well, number one, you don't eat without farmers. Farmers put food on the table. And what could be more important than that?

Well, I think it's important that Canadians understand exactly what takes place, what happens to produce this food, no matter what sector you're talking about.

An awful lot of work goes into that. It's important to understand that meat does not come out of a showcase, and milk does not come out of a bottle. It's produced by farmers and hard work.

Canada has the best farmers in the world. And agriculture is vital to Canada.

In 2024, our agriculture and agri-food sector represented $150 billion of Canada's GDP, nearly $100 billion of our exports, and one in nine jobs.

From grains to fruits to dairy and beef, we are truly blessed with an incredible bounty. Having spent my whole life in agriculture, I see so much potential for the sector.

This time last year, I was proud to open our first-ever agriculture and trade office in the Indo-Pacific, the world’s fastest-growing economy, to cement our presence in the region and grow our exports even more. We've also been making historic investments to help our farmers to boost their yields, protect the planet, and earn a fair living.

The world wants more top-quality, sustainable food, and I know our Canadian farmers can deliver. And it's so important that you do that with pride. We need you.

Quite simply, you eat the most top quality food in the world. You do that because of the quality of farmers and ranchers you have in this country.

Just say thank you to a farmer or a rancher. They work very hard, yes, for a living, but also with a sense of pride in what they produce.

That's what Canada's Agriculture Day is all about.