Farms.com So God Made a Farmer Video

Oct 07, 2019

Video pays tribute to farmers

The “So God Made a Farmer” video features the voice of Paul Harvey – a well-known radio broadcaster, paying tribute to farmers. The video features images of every day farmers and was created by Farms.com and posted on YouTube in June 2011.

In 2013 RAM Trucks created a Super Bowl Ad that utilized the same Paul Harvey voice track with professional photographs of farmers and rural lifestyle.

Both videos are powerful reminders of the hard work, dedication and passion farmers display every day.

Video: Democratizing Gene Editing - Pairwise’s Vision for the Future of Agriculture

Pairwise has built its business around an idea that runs counter to how many companies approach innovation: make transformative technology easier to access.

In this Seed World interview, CEO Tom Adams discusses why broader access to gene editing could speed crop improvement, expand innovation opportunities and help agriculture address emerging challenges. He explains why Pairwise believes no single company can solve all of agriculture's problems alone—and why making advanced breeding technologies available to more organizations could accelerate progress across the industry.

The conversation explores how consumer trust influences technology adoption, why innovations like pitless cherries and seedless blackberries matter beyond convenience, and how future crop improvements could help address labor shortages, automation, harvest efficiency and other production challenges. Adams also shares his perspective on what the industry may be underestimating about the next wave of gene editing innovation.

Watch the full interview to hear why Pairwise believes agriculture is approaching an important inflection point for gene editing, and why the pace of innovation over the next decade could surprise the industry.

Topics Covered:

o Democratizing agricultural innovation

o Consumer trust and technology adoption

o The business case for sharing innovation

o Expanding innovation beyond major crops

o Next-generation breeding technologies