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Crop farming with AI-driven technology tractors

Boosting efficiency in specialty crops

By Farms.com

New Holland has announced a collaboration with Bluewhite, a leader in autonomous farming technology.

This partnership aims to develop self-driving tractors specifically designed for orchards, vineyards, and other specialty crop operations in North America.

Bluewhite's AI-powered technology has a proven track record of success, reducing operational costs by up to 85% through labor savings and improved efficiency. This partnership addresses the challenges faced by growers, including labor shortages and rising costs.

The collaboration will occur in multiple phases over several years. Initially, authorized New Holland dealers in the western US will be able to sell and service Bluewhite's aftermarket kits for existing New Holland tractors. Later stages will see regional and global expansion, potentially including factory-installed autonomous solutions.

This partnership is a significant step towards autonomous farming in the US. By combining New Holland's expertise in agricultural equipment with Bluewhite's innovative technology, growers can benefit from increased efficiency, reduced costs, and improved productivity.


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Getting Started with FieldOps™

Video: Getting Started with FieldOps™

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In this video, we’ll walk through the essential steps to set up and begin using New Holland FieldOps™, including account creation, connecting your equipment, and establishing accurate field boundaries. Learn how FieldOps brings your machines, fields, and teams together into one connected platform—helping improve efficiency, streamline workflows, and support better decision-making in the field.

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Field boundaries are the foundation of accurate data and precision farming. Setting them up correctly helps improve machine performance, guidance accuracy, and overall operational efficiency across your operation.