Wonder Bread Returns to U.S. Shelves

Sep 24, 2013

Wonder Bread Returns to U.S. Shelves

By Amanda Brodhagen, Farms.com

Wonder bread is returning back to supermarket shelves this week, after it disappeared for almost a year. The popular bread brand is being brought back by Flowers Foods Inc., which bought Wonder from Hostess when it went out of business last year.

Keith Aldredge, vice-president of marketing at Flowers Foods said the company decided to go back to original retro like packaging for the re-launch of Wonder bread. As part of its marketing approach, Flowers has also decided to use a Wonder recipe from an earlier date.

Bread will be made at the company’s existing 20 plants, which Flowers acquired from Hostess last year. Wonder bread will be distributed along with the rest of Flowers products, which reaches about three quarters of supermarkets in the United States.

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