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$12 Million Federal Investment to Drive Environmental, Economic and Social Sustainability in Canada's Beef Sector

CALGARY, July 12, 2023 – The Beef Cattle Research Council (BCRC) is welcoming more than $12 million in funding from the Government of Canada for Canada’s Beef and Forage AgriScience Cluster under the Sustainable Canadian Agricultural Partnership – AgriScience Program. Francis Drouin, Parliamentary Secretary to the Minister of Agriculture and Agri-Food (pictured above left), made the funding announcement today while attending the Calgary Stampede. 

The AgriScience Cluster funding will bolster the Canadian beef sector’s environmental and economic sustainability and resilience as the sector adapts to changing climates and evolving marketplaces. This investment will support sector goals to meet the Government of Canada’s greenhouse gas reduction targets by reducing emission intensity, sequestering additional carbon and maintaining native grasslands in the care of Canadian beef producers.

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3 Years Into Prop 12: From Concern to Record Performance

Video: 3 Years Into Prop 12: From Concern to Record Performance

What actually happens when you operate under Prop 12 for three years?

Brent Hershey shares real-world results from his operation—moving beyond uncertainty to measurable performance gains.

•Record piglet production

•98.3% conception rates

•Mortality under 10%

•No additional labor required

•Heat stress effectively eliminated

This isn’t theory—it’s operational reality.

As the industry continues to adapt, this conversation challenges the narrative around Prop 12 and highlights what’s possible when systems, management, and execution align.