2020 Marks Beginning Of 'Peak Decade'

With the World Economic Forum taking place this week in Davos, Switzerland, one of the topics discussed was the idea of the 'Peak Decade'.

 

Neil Townsend with FarmLink Marketing Solutions discussed the issue this week at Manitoba Ag Days in Brandon.

 

"In 2020 to 2029, we're going to reach the most ever of a lot of things," he said. "One of the big things is the most cars ever, and then from now on less and less cars are going to be driving. The one that really captured my attention is the fact that this is the first time where there's more people in world above 65 than below 18. Population is still growing, but we're reaching the point where it's going to peak and moreover the distribution of that population is going to be increasingly older and not younger and that has big implications in terms of how much people eat, how much people consume."

Video: How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Meat is having a moment, and ground pork is perfectly positioned to help you capture new category growth.

In this business intelligence deep-dive, National Pork Board experts Bailey Morrell and Rick Smith break down the latest consumer behaviors, retail trends, and an $80 million incremental retail opportunity in ground pork.

Watch to learn how expanding your ground pork offerings, utilizing proper fat-lean ratio labeling, and building a dedicated "grinds set" can attract Gen Z and Millennial shoppers while driving "center of the plate" profitability.

we cover:

• Insights from the 2026 Power of Meat presentation.

• Why ground pork is the "gateway meat" for younger, high-value shoppers.

• How adding just two new ground pork SKUs can drive incremental sales.

• Actionable merchandising strategies, including the right fat-lean ratios for specific recipes.