Agriculture communicators and leaders are coming together in Saskatoon for the 2023 Agriculture Awareness Summit to explore how the industry is adapting to changes in public perception and connecting with consumers.
The summit, which takes place February 14 and 15, comes a decade after the ministry's inaugural Agriculture Awareness Summit in 2013. This year's event, funded by the federal, provincial and territorial governments through the Canadian Agricultural Partnership (CAP) and co-hosted by Farm & Food Care Saskatchewan and the Saskatchewan Ministry of Agriculture, will examine the progress made over the past 10 years and how consumer trends continue to drive public trust considerations regarding agriculture.
"Canada's producers and processors are world leaders in growing nutritious food sustainably," said Marie-Claude Bibeau, federal Minister of Agriculture and Agri-Food. "As more people seek to better understand where their food comes from, this summit will help producers connect with consumers and showcase our outstanding agriculture industry."
"Agriculture is a rapidly evolving industry that impacts everyone," Saskatchewan Agriculture Minister David Marit said. "As technologies change and consumers become more interested in food production, it's increasingly important that we help inform the public on what we do, how we do it sustainably, and why."
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