4-H Canada and BASF Canada Agricultural Solutions (BASF) have announced a renewed partnership.
The renewed partnership is effective from 2021- 2023. It will see BASF continue as the lead partner of 4-H Canada’s Community Engagement & Communications Pillar programming at both national and provincial levels via a three-year, $600,000 contribution agreement. The investment aims to engage more 4-H youth in building the skills necessary to share their passion and ideas to help build stronger Canadian communities.
“Throughout the first year of our partnership with 4-H Canada, we were constantly inspired by Canada’s youth – their drive to take action and inspire change within their local communities is admirable,” said Jonathan Sweat, Vice President, BASF Agricultural Solutions Canada. “We’re proud to extend our partnership with 4-H Canada and continue to ensure today’s youth have access to the skills and experiences they need to thrive and make a difference in the world.”
The announcement comes on the heels of a successful first year of partnership between 4-H Canada and BASF.
In 2020, the partnership supported 4-H Canada’s Youth Advisory Committee (YAC), the annual Show Your 4-H Colours campaign and provincial youth leadership programming in Alberta, Saskatchewan, Manitoba and Ontario. These programs will continue to be funded through 2023.
“We’re excited to renew our partnership with BASF, and to continue advancing our shared value of empowering young Canadian leaders,” said Shannon Benner, 4-H Canada CEO. “This support ensures youth are given meaningful opportunities to explore the subjects important to them and their generation and create a positive impact on the world around them."
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