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5 Reasons Pork Producers Aren’t Jumping on the Traceability Bandwagon…Yet

The time to get started on traceability is now, says Alan Wulfekuhle, a pig farmer from Quasqueton, Iowa. As a producer, he believes it’s no longer an option – but rather, a duty.

But not everyone thinks this way. In fact, many pork producers are watching and waiting, unsure of what their next move should be. 

What holds pork producers back from taking steps to implement a traceability process on their farm? Producers and experts in swine health share reasons why pork producers may be dragging their feet. 

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CEO’s of the Industry | John Prestage – Prestage Farms

Video: CEO’s of the Industry | John Prestage – Prestage Farms

Leadership, Legacy & the Future of Pork and Poultry

CEO’s of the Industry, Jim Eadie sits down with John Prestage, CEO of Prestage Farms, one of the largest family-owned pork and poultry companies in the United States.

From its beginnings under founder Bill Prestage to its evolution into a multi-state, vertically integrated protein company, this conversation explores what it takes to scale responsibly while staying rooted in family values.

John shares how Prestage Farms balances growth, culture, and innovation across both pork and poultry, and how leadership transitions within a family business can strengthen — not dilute — a company’s mission.