Canada Pork International (CPI) will receive an up to $6-million investment to strengthen, diversify and grow Canada’s pork exports in priority markets around the world.
The Honorable Marie-Claude Bibeau, Minister of Agriculture and Agri-Food, announced this funding on Thursday. The funding is designed to help the sector strengthen its knowledge of market opportunities, enhance promotional efforts, increase contact with potential buyers and grow market opportunities for chilled pork exports.
“Canada’s pork industry contributes $24 billion to the economy. This investment will help further increase international demand for Canada’s high-quality pork and create new opportunities for our hardworking producers to take full advantage of new trade agreements,” Bibeau said.
international markets, but it will also position Canadian pork producers to further benefit from new opportunities created by Canada’s free trade agreements, an Agriculture and Agri-Food Canada release said.
“The Canadian pork industry contributes billions of dollars to the Canadian economy, and I’m proud that we’re opening markets for continued growth in the sector," said Lloyd Longfield, a member of Parliament for Guelph.
The project is funded through the Canadian Agricultural Partnership’s AgriMarketing Program. The program supports industry-led promotional activities that differentiate Canadian products and producers, and leverage Canada's reputation for high quality and safe food.
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