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A Pig Pandemic? African Swine Fever has Come to the Americas for the First time in Four Decades

Another pandemic is knocking on our door, but this time it’s coming for the pigs, Wired reports. African swine fever, which wiped out half the pig population in China a couple years back, arrived in Haiti and the Dominican Republic this summer. Now, U.S. regulators are frantically trying to keep it away from the states. The disease poses no threat to humans, but it can devastate hog populations: There is no cure—though there are a handful of vaccine candidates—and the virus kills nearly all of the animals who become infected. 

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Inside Pork’s Consumer Comeback Plan | WPX 2025 with Brian Earnest

Video: Inside Pork’s Consumer Comeback Plan | WPX 2025 with Brian Earnest

At the 2025 World Pork Expo, Brian Earnest, Lead Economist for Animal Protein, spoke with Rachel Fishback about the growing opportunity for U.S. pork to reconnect with consumers.

He emphasized the need to refocus on taste, convenience, and consumer preference, noting that pork has fallen behind beef and chicken in domestic demand. With campaigns like “Taste What Pork Can Do,” the industry has a real shot at reshaping perceptions and boosting consumption at home.
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