A&W Responds To Controversy Over Recent Ad Campaign

Sep 24, 2019

The Saskatchewan Roughriders will be sitting down this week with representatives from the Saskatchewan cattle industry following concern over a recent ad campaign by A&W.

The ad shows fans outside a Roughrider game trying A&W’s Beyond Meat Burgers.

Some producers have been raised concerns over the ad and what they see as another attack on the beef sector.

In a letter to the Saskatchewan Stock Growers, the Roughriders say they met with A&W to raise their concerns over the ad content and were assured the intent of the ad was not to convince people to stop eating beef or switch away from beef.

A&W said its intent was to attract people into the restaurant that never would have considered coming in because they don’t eat beef for personal, dietary or religious reasons.

In a written statement to Golden West, A&W says it appreciates how important agriculture is to Saskatchewan communities and is reaching out to the Saskatchewan Stock Growers Association to address their concerns.

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Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.