Farms.com Home   News

A&W Responds To Controversy Over Recent Ad Campaign

The Saskatchewan Roughriders will be sitting down this week with representatives from the Saskatchewan cattle industry following concern over a recent ad campaign by A&W.
 
The ad shows fans outside a Roughrider game trying A&W’s Beyond Meat Burgers.
 
Some producers have been raised concerns over the ad and what they see as another attack on the beef sector.
 
In a letter to the Saskatchewan Stock Growers, the Roughriders say they met with A&W to raise their concerns over the ad content and were assured the intent of the ad was not to convince people to stop eating beef or switch away from beef.
 
A&W said its intent was to attract people into the restaurant that never would have considered coming in because they don’t eat beef for personal, dietary or religious reasons.
 
In a written statement to Golden West,  A&W says it appreciates how important agriculture is to Saskatchewan communities and is reaching out to the Saskatchewan Stock Growers Association to address their concerns.
Click here to see more...

Trending Video

Georgia Farm Bureau Unites County Leaders to Strengthen Agriculture Advocacy

Video: Georgia Farm Bureau Unites County Leaders to Strengthen Agriculture Advocacy

The Georgia Farm Bureau recently gathered over 150 county presidents for an event focused on grassroots leadership, advocacy, and collaboration. With agriculture policies starting at the local level, this meeting provided a platform for leaders to share ideas, engage in advocacy training, and ensure a unified voice for Georgia’s farming community. Experts like Tom McCall, Amelia Junod, and Austin Large emphasize the importance of political engagement, consistent messaging, and strengthening connections with legislators. Watch to learn how these leaders are shaping the future of agriculture in Georgia!