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African swine fever requires action during National Pork Month

As we celebrate National Pork Month in October, we need to recognize the importance of protecting U.S. pigs from a foreign animal disease. According to an Iowa State University study, an African swine fever outbreak in this country could cost the U.S. pork industry more than $75 billion over 10 years. Other agricultural sectors also would suffer as feed grain use would decline and livestock employment would fall. Pork exports valued at $7.7 billion in 2022 would stop, forcing farmers out of business.

This topic is especially timely, given ongoing negotiations with the 2023 Farm Bill and proactive efforts underway by U.S. pork producers to strengthen the nation’s swine traceability standards.

It’s vital that lawmakers prioritize funding in the 2023 Farm Bill for prevention and preparedness efforts. Renewal and expansion of key farm bill programs will allow the USDA's Animal and Plant Health Inspection Service, state animal health officials and other stakeholders to deploy early detection, prevention and rapid-response tools should an outbreak occur. In addition, robust laboratory capacity will provide surveillance, and a viable stockpile of vaccines (for diseases which one is available) will support a rapid response.

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CEOs of the Industry – Rob Brenneman, CEO of Brenneman Pork

Video: CEOs of the Industry – Rob Brenneman, CEO of Brenneman Pork

“From Pork Production to Performance Nutrition: A Candid Conversation with One of the Industry’s Most Unconventional Thinkers”

CEOs of the Industry, we sit down with Rob Brenneman, the visionary behind Brenneman Pork, for an unfiltered, in-depth conversation on leadership, survivability, nutrition, and the future of pig farming.

Rob shares how a deep-rooted commitment to **health—both animal and personal—**drives his philosophy and decision-making. From reshaping pork nutrition and advocating for the return of well-marbled, flavorful pork to confronting the ongoing battle with PRRS and other health threats, Rob’s insights reflect decades of hands-on experience and bold innovation.

Key themes include: Nutrition Reimagined: Why the industry went off course—and how Brenneman Pork is leading change by prioritizing gut health, fat quality, and real performance.

Health & Survivability: Rob’s take on biosecurity, disease management, and the systems and protocols that protect both pigs and profitability.

Well-Marbled Pork as Premium Protein: The science, consumer insights, and culinary feedback behind Rob’s mission to reintroduce pork as a premium, flavorful protein.

Sustainability & Farm Culture: How Brenneman Pork balances environmental responsibility with day-to-day positivity and resilience.

Generational Impact: Strategies to attract, inspire, and retain the next wave of pork producers with pride and purpose.

Plus, a fast-paced finale where Rob shares his top pork pick, leadership lessons, and what he’d change overnight in the industry.

Whether you're a producer, nutritionist, policymaker, or future leader, this episode offers a masterclass in where pork production is headed—and how visionaries like Rob are shaping it.