AFSC and Olds College partner to drive innovation in agriculture

Aug 17, 2022

Agriculture Financial Services Corporation (AFSC) and Olds College have created a formal partnership, which will drive innovation, provide technical solutions, and training opportunities for the agriculture and agri-food industry. As part of the agreement, AFSC will provide support for applied research activities on the Olds College Smart Farm that will drive innovation in agriculture.

“AFSC has a distinguished history in supporting and building Alberta’s agriculture sector, and Olds College is delighted to formally partner with AFSC as we work together on industry-driven applied research,” comments Patrick Machaeck, vice president, Development & Strategy, Olds College.

“Our Smart Ag Ecosystem is a fundamental asset for industry, researchers, faculty, and students, to develop and integrate technology and best practice. The Smart Farm gives us the opportunity to work closely with AFSC to provide technical solutions and training opportunities for the agriculture and agri-food industry — and develop solutions to real-world, everyday agricultural challenges.”

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Video: Winter Service Inspections for John Deere Equipment - The FarmCast Ep64

The FarmCast, host Troy Randall speaks with Doug Luedke, Vice President of Service, and Davin Peterson, Executive Vice President of Aftermarket at 21st Century Equipment, to discuss the importance of proactive service and how it helps farmers reduce downtime during their busiest seasons. The conversation focuses on the Winter Service Inspection Program, a comprehensive approach designed to keep equipment running at peak performance and limit costly in-season breakdowns through preventative maintenance and expert technician support.

Doug and Devin explain how 21st Century Equipment’s service teams have evolved to meet the needs of today’s connected machines. With more technology and data integrated into modern equipment, technicians now play a vital role in both mechanical repairs and precision ag support. Through advanced diagnostics, machine monitoring, and John Deere’s Expert Alerts, they can identify and address potential issues before they become major problems—saving customers valuable time, money, and frustration.

Throughout the discussion, the team shares real-world success stories demonstrating how proactive inspections and customer-focused service help maximize uptime and efficiency for every operation. Whether it’s a large tractor, combine, or small mower, the goal remains the same: to provide trusted, reliable support that helps farmers and landowners stay productive and confident in their equipment year-round.