After two years 'rife with upheaval' salmon farmer Grieg shoots for ambitious growth targets

Jun 15, 2022

International salmon farmer Grieg Seafood today confirmed ambitious plans for growth, targeting annual harvest volumes of 90,000 metric tons in 2022 and 120-135,000 metric tons in 2026.

Grieg harvested 75,600 metric tons in 2021. While representing a 6 percent increase over 2020, it fell short of the company's 80,000-metric-ton target.

The new targets reflect an expected harvest hike of 19 percent from last year and a five-year increase of up to 79 percent.

With traditional Norwegian netpen production at its limit, meeting these new targets will depend on successful utilization of the company's farming current capacity and on available expansion opportunities and new concepts.

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Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.