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Ag Month an opportunity to celebrate an important industry

In proclaiming October Agriculture Month, the government of Saskatchewan encourages taking time to celebrate the agriculture industry.

The focus of the designation is also to encourage consumers to learn more about the world-class, environmentally sustainable products produced here. Throughout the month, the public is encouraged to share their connection to food through the theme, "#MealsFromtheFarm." 

"Saskatchewan's agriculture industry cannot thrive without the dedicated individuals that make up the value-chain," Agriculture Minister David Marit said. "They have a passion for producing the healthy, affordable food that we share with our families everyday. I encourage everyone to show support by celebrating this innovative, resilient and sustainable industry."

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Genomic Technologies and Public Trust - Dr. Ellen Goddard

Video: Genomic Technologies and Public Trust - Dr. Ellen Goddard


In this episode of The Swine it Podcast Show Canada, Dr. Ellen Goddard, Professor Emerita at the University of Alberta, discusses public acceptance of genomic technologies in pork production. She explains why disease resistance is viewed positively, how labeling affects trust, why farmers remain highly credible messengers, and how communication can shape consumer confidence around gene editing. Listen now on all major platforms!

"Not providing information is a choice that can affect long-term public trust."

Meet the guest: Dr. Ellen Goddard / ellen-goddard-11541138 is Professor Emerita at the University of Alberta and an agricultural economist. Her work focuses on consumer behavior, trust, livestock sectors, and public attitudes toward food technologies. She also specializes in economic modeling for pork, beef, and dairy systems. Learn more from Dr. Ellen Goddard on the Swine in Canada Podcast Show, available on all major platforms.