Ag Month an opportunity to celebrate an important industry

Oct 03, 2022

In proclaiming October Agriculture Month, the government of Saskatchewan encourages taking time to celebrate the agriculture industry.

The focus of the designation is also to encourage consumers to learn more about the world-class, environmentally sustainable products produced here. Throughout the month, the public is encouraged to share their connection to food through the theme, "#MealsFromtheFarm."

"Saskatchewan's agriculture industry cannot thrive without the dedicated individuals that make up the value-chain," Agriculture Minister David Marit said. "They have a passion for producing the healthy, affordable food that we share with our families everyday. I encourage everyone to show support by celebrating this innovative, resilient and sustainable industry."

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Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.