Farms.com Home   News

Agri-Marketing Program Covers Branding, Product Management, Strategic Direction

By Jennifer Stewart-Burton

Purdue University's Center for Food and Agricultural Business will host the 2015 Executive Agri-Marketing program Aug. 31-Sept. 2 in West Lafayette.

The program targets agribusiness managers responsible for making marketing decisions in companies that serve farmers or dealers in roles that include branding, product management and strategic direction.

Scott Downey, assistant director of the center and associate professor of agricultural economics, and Justin Funk, managing partner of Agri Studies Inc. based in Guelph, Ontario, Canada, will lead the program.

This year's program focuses on best practices in marketing, the discipline of segmentation, aligning the organization around the customer experience, marketing decision tools and putting ideas to work. Participants will have the opportunity to consider the gap between organizational intention and customer perception and will use marketing decision tools to address financial and managerial metrics, planning and analysis.

"The purpose of Executive Agri-Marketing is to go beyond traditional marketing advice," Downey said. "We'll offer participants the strategies and tools they need for marketing in today's volatile agricultural climate."

Find more information and apply for the program at http://www.agribusiness.purdue.edu/seminars-and-events. Register by July 15 for the early registration rate of $2,245 per person. The regular rate is $2,395 per person. Team rates also are available by calling 765-494-4247.

 

Source: purdue.edu


Trending Video

Getting ready for 2025 corn plant

Video: Getting ready for 2025 corn plant

We are a family farm in Ontario showing you what we do on our farm to produce eggs and what goes on day to day. Every day we do chores, gather eggs and make feed. On our farm we plant the crops and harvest them to feed the chickens, also we start our laying hens from day old chicks and raise them to be the best birds they can be to give you a grade A quality egg. After we are finished looking after our chickens, anything could happen from washing, waxing, fixing, welding, working on engines, working on classic cars, and more. I hope everyone enjoys cheers.